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I’m a firm believer in the power and success of Search Engine Optimization (SEO) — but I’ve had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a vestige...

Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. We wanted to know what...

How to Avoid a Link Building Scam and Penguin 2.1 Penalty is a post from the best Link Building Tools available worldwide. This analysis was created using our Superhero Plan and the new Competitive Link Detox tool extensively. The Superhero plan allows...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

By John Rampton & Jayson DeMers Table of Contents Section 1: A Framework for Thinking about SEO Chapter 1: The Changing SEO Landscape Chapter 2: The Three Pillars of SEO Chapter 3: Google’s Major Algorithm Updates Section 2: Strategic Thinking...