Crimsonmarketing.com

Crimsonmarketing. One of the top marketing firms in the industry. More than marketing contractors. Are you a CMO (Chief Marketing Officer)?

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How Marketing Can Impact Revenue Through Big Data And Social Selling
via marketinginsidergroup

A Guest Post by CEO and Author Glenn Gow Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely...
5 Essential Podcasts for Marketing Ops
via b2cmarketinginsider

When it comes to staying up-to-date with the latest thinking in marketing, there’s no shortage of articles, webinars, white papers and ebooks. There’s even a growing number of podcasts CMOs can turn to for inspiration. But when it comes marketing performance...
Making sense of big data – Interview with Marketing Technologist Glenn Gow
via crayondata

Give us a short introduction about you. I am the CEO of Crimson Marketing, an author, a speaker, and an advisory board member. I am also the podcast host for money ball for marketing. I have been a marketing professional for over 25 years and have...
Best of B2B Marketing Zone for May 31, 2015
via b2bmarketingzone

Best of B2B Marketing Zone May 31, 2015 B2B LEAD BLOG | SUNDAY, MAY 31, 2015 Need Help Navigating Your Complex B2B Marketing Database? When it comes to marketing data management, there isn’t just a “right” and “wrong” way. There is also bad, not-so...
Guest Post: Lars Kroijer on How Agnosticism Over Edge Can Earn You 7 Porsches
via bankers-anonymous

Editor’s Note: Author and recovering hedge funder Lars Kroijer provided this guest-post, making the case that most of us would be better off acknowledging we do not have an edge over markets. Most of us can’t consistently “beat...