Best of B2B Marketing Zone
May 31, 2015
B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Need Help Navigating Your Complex B2B Marketing Database?
When it comes to marketing data management, there isn’t just a “right” and “wrong” way. There is also bad, not-so-bad, okay, better, and best. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? MORE >>
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HUBSPOT | SUNDAY, MAY 31, 2015
11 Helpful Tips for Becoming a Better Networker [Infographic]
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
7 Things You Need to Fix in Your Marketing Funnel
If your marketing funnel isn’t performing up to expectations, there are several reasons why that could be. Some common mistakes can derail your efforts, or at least cause your efforts to not produce to their full potential. Here are some fixes to look into as soon as possible. 1. Direct Selling Versus Driving Traffic Today’s B2B [̷ MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Expert Interview about Business Success and Date-Driven Decisions with Will Adams
Want to build or improve your small business? Whether you’re dreaming of creating the company of your dreams or wondering how you can better market an existing business, you need to focus on decisions that will likely be most effective and rewarding. We checked in with Will Adams, the marketing director of Tarkenton Companies, who […]. MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Design the Perfect Data Strategies & Tactics in This Multi-Channel World
Tracking a prospect back to the first stages of the Marketing Funnel can be next to impossible. How can you be sure when the first exposure occurred? How can you know when a prospect passed the stage of evaluating a product and put your brand on the short list? As prospective customers move from marketing channel to […]. MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Expert Interview with Robyn Tippins Of Mariposa Interactive On Creating The Best Data-Driven Content Marketing Campaigns
When it comes to data-driven marketing, there is a certain disconnect, with many marketers utilizing social media’s ability to mine data but failing to leverage the opportunities that a data-driven content marketing campaign can yield. Marketing Tips marketing marketing insightMORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Expert Interview with Glenn Gow on Marketing Technology
If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Glenn recently spent a few minutes answering questions for us about Crimson […]. MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
Expert Interview with Kieran Daniels Of Instapage On Running A Successful Landing Page Marketing Campaign
Landing pages are an essential component of a digital marketing campaign. landing page allows a company to tailor the information for that particular product or campaign in order to gather as much pertinent data as possible that yields the most useful leads. According to Hubspot.com, 68% of marketers use landing pages to garner new […]. MORE >>
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B2B LEAD BLOG | SUNDAY, MAY 31, 2015
How to Discover Data-Driven Insights That Drive Real Growth
The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures. Data can deliver insights that drive actual growth within your organization. How can you take advantage of data to make these discoveries and improve sales […]. MORE >>
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