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Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic] Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others.  Having...

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others.  Having a brand means having a set of values or associations that your target customers...

There are a wide variety of ways to generate sales leads for your company. You can do everything from personal networking and gathering leads at trade shows to formulating direct mail and email blast campaigns. But all of these methods require you or...

The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively ...

Leaving your day job and launching your own freelance business is a dream that many of us creative professionals share. If you’ve spent time thinking about going down this road, you’ll have an idea of just how much effort goes into becoming a successful...