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Best of B2B Marketing Zone April 2, 2014 SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 2, 2014 Marketing and Selling: Two Sides of the Same Coin 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley , Online...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

It takes a lot to run a profitable business these days. You need to learn and know lead generation, lead nurturing, email marketing, paid advertising, sales funnel best practices, and so on. Sadly, we barely have enough time to attend to all of these...

This is our super secret strategy for making inbound marketing work for our clients and ourselves. (Yep, you’ve just hit the jackpot.) An Introduction To This Massive Post Video Transcription We love to help companies succeed with their inbound marketing...

Lots of companies (86% according to the Content Marketing Institute and Marketing Profs) are using inbound marketing to increase visitor traffic to their websites and convert more visitors into leads, and marketers are increasingly ranking inbound marketing...