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Republicans Are 60% More Likely Than Democrats to Say Programs Are Rigged Since “rigged” is the current buzzword in the American vernacular, thanks to usage of the term by presidential candidates on both sides of the aisle this election year, Americans...

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand experience that has no set end-date, companies are shifting their focus from one-time offerings...

Photo: AP Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90%  participate in some type of loyalty rewards program (BusinessWeek). But while loyalty is...

Director, Legal Counsel This in-house counsel role is part of the Alliance Data Card Services’ Law Department, a collaborative and dynamic legal team providing strategic legal advice in support of credit, loyalty and marketing solutions. Responsibilities...

Alliance Data Systems Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis...