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Performance marketing has seen exciting changes in recent years: the exponential growth in mobile adoption and ad spend, the programmatic media buying revolution and the growth of available ‘big data’. These are changing the face of performance marketing...

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s edition: SpotXchange steps-up Euro operations; Advertisers united in calls for transparency; Microsoft finds consumers demand more privacy...

SINGAPORE and FOSTER CITY, CA—(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a leading...

This post is by Hank Kim for Accordant Media. One of the byproducts of modern digital technology has been the unprecedented influx of engineering and Silicon Valley skill sets into the advertising industry. As Fortune 500 brand marketers and their traditional...

As a Data Analysts or Data Scientists at P&G, you are Business Leaders: at P&G you need to be effective communicators, self-motivated, and able to drive insights into actions that improve P&G's business results. Business knowledge, interpersonal...