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Eyeota Opens New York City Office as the Center of its U.S. Operations. Eyeota, an audience data company, has opened its first U.S. office in New York’s Union Square. The expansion follows a successful round of funding earlier this year and will allow...

CYNOPSISDIGITAL 01.20.17 Good morning. It’s Friday January 20, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER MarTech: MarTech is short for marketing technology. As one might assume, the phrase refers to the blending...

Like any business vertical, any branch of economy, the app business is driven by advertising. It’s behind any doubt – organic traffic, driven by built-in search on app stores, isn’t sufficient to sustain app businesses, today app discoverability is one...

Opera Mediaworks acquires Turkey’s mobilike for further global expansion Opera Mediaworks, the first mobile ad platform built for brands, today announced the acquisition of mobilike, the leading mobile advertising platform covering Turkey, Greece and...

Opera Mediaworks has let it be known that its new company name will be AdColony beginning in January. The goal is to unify its brand, performance, and publishing activities under a single name. Meanwhile, “its commitment to quality mobile advertising...