Opera Mediaworks acquires Turkey’s mobilike for further global expansion
Opera Mediaworks, the first mobile ad platform built for brands, today announced the acquisition of mobilike, the leading mobile advertising platform covering Turkey, Greece and the MENA (Middle East and North Africa) region.
The deal will accelerate Opera Mediaworks' further expansion in the geography, giving advertisers the ability to reach consumers in fast-growing countries of Turkey, Greece and surrounding regions. It will also enable mobilike to serve its existing client base with better capabilities from the Opera Mediaworks’ platform, the biggest independent mobile ad platform globally.
mobilike is the no. 1 mobile advertising player in Turkey managing more than two-thirds of mobile display ad spend in the country. Partnering with more than 350 premium publishers in the region that include Milliyet, Acunn and Sport24.gr, and a majority of the major brands and agencies, mobilike is an award-winning mobile ad technology provider that covers a fast-growing geography of more than 300 million mobile users.
"Turkey and the MENA (Middle East and North Africa) region is a young, fast-growth market with a very high technology adoption rate – 30% of the internet traffic is on mobile devices," says Mahi de Silva, CEO, Opera Mediaworks. "mobilike has an expansive reach of premium publishers and advertisers, and integrating these into our platform will enable both our global and local advertisers to achieve greater results.
"mobilike has proven that mobile advertising is best executed at the intersection of technology, art and premium audiences -- which echoes our strategy at Opera Mediaworks. With the acquisition of mobilike, Opera Mediaworks will accelerate the adoption of programmatic solutions and audience measurement technologies in Turkey and the surrounding region."
"It is truly exciting to become a part of the global platform Opera Mediaworks has built, based on the same values and vision we pursued since the beginning," say mobilike founders Volkan Biçer and Şekip Can Gökalp. "We will continue to push the boundaries of technology to serve our clients with the best mobile advertising solutions with the support of the global Opera Mediaworks team."
About mobilike
mobilike is the mobile advertising industry leader in Turkey and Greece representing 65% market share, with a reach over of 4 billion page impressions spread over 350 publishers. mobilike serves both the supply and demand side, by providing technology to publishers and enabling advertisers with creative services. Founded in 2009 by Volkan Biçer and Şekip Can Gökalp, mobilike now operates with a team of 60 people out of the Istanbul and Athens offices.
About Opera Mediaworks
Opera Mediaworks is the first mobile ad platform for brands, delivering surprise and delight at scale. Our technology powers the biggest publishers in the world and enables marketers to provide the highest quality experiences to more people in more places when it matters most. Our exclusive Instant-Play™ HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit www.operamediaworks.com.