Blog.mparticle.com

Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...

If you’re a developer or mobile marketing industry professional then July 11 is a date you’ll want to mark in your iCal or Google Calendar. The App Promotion Summit 2013 is coming to London and will pack some of the most impressive app promotion...

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I...

Most analysts and commentators agree that 2014 was the year mobile reached a tipping point.  With over 1 billion mobile smartphones in circulation, 2014 marked the first year that mobile Internet usage surpassed desktop use in the U.S. This trend will...

Based on the stats and factual information on the performance of Digital Marketing in the year passing by, following are the trends that the online marketers are most likely going to witness in the year 2016. With 2016 just round the corner, it’s time...