The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week. I am specifically targeting market size and market trend information.
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The days of the “buy-10-get-one-free” loyalty punch card are as numbered as the paper punch itself. “Within five to 10 years, we’ll move away from punch cards and key fobs and even apps and go to smartphones,” said the director of PricewaterhouseCoopers’ customer. Read Original Content
Wish, a leading mobile commerce platform founded by Google and Yahoo alums Peter Szulczewski and Danny Zhang, announced it closed a $19 million round of financing led by GGV Capital and Formation8. Read Original Content
According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue generated by their sites that are optimized for smartphone users. Read Original Content
Ever wonder why your Citrix or VMware mobile applications are so hard to use? Recently, with the increased adoption of mobile devices by enterprises and enterprise workers, remote desktop computing protocol providers are enabling their customers to extend existing applications in an “as-is” format to mobile devices. While it is indeed attractive to consider the usage of remote desktop protocols and their variants as a solution for enterprise mobility, there remains a critical failure of these approaches that have severely handicap them from serious adoption. Join us as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility. Join StarMobile as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility. http://starmobileinc.com/webinar-virtualization-is-not-mobilization/
China leaves the U.S. in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone users in China have used their devices to make a purchase in the last three months, compared to only 22 percent in the U.S., 13 percent in France and six percent in Belgium, according to Digitas LBi. Read Original Content
IMRG, a market research firm, has released the results of its latest e-Retail Survey. The survey shows 11 percent of e-commerce professionals believe more than half of all online sales will come from mobile devices by the end of this year. Read Original Content
Research and Markets forecasts the M-Commerce market in the U.S. to grow at a compound annual growth rate of 32.38 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high adoption of smartphones. Read Original Content
According to the results of recent mobile commerce research conducted on behalf of ActiePagina.nl, part of the RetailMeNot marketplace, the Dutch will be spending an estimated 69.8 percent more this year over their smartphones and tablets than they did last year. Read Original Content
Yapital, a payment processor based in Germany, has plans to become a competitor to PayPal in Europe. The company specializes in cashless payments and has seen a great deal of promise in the emerging mobile commerce sector in Europe. Read Original Content
A new survey from RetaleThe found 71 percent of mobile app users don’t like the idea of being tracked into a store via their smartphones, and 56 percent say they are not interested in receiving push notifications while shopping. Read Original Content
Lord & Taylor's parent company, Hudson's Bay Co., deployed a mobile app that allows customers to scan print pictures with their mobile phones and then buy the items immediately, without having to visit a Lord & Taylor website. Read Original Content
According to a recent study by mobile commerce technology provider Usablenet, 30 percent of U.S shoppers use a mobile phone while in a store to help with shopping. Read Original Content
MarketsandMarkets forecasts the mobile commerce market to grow from $116.1 billion in 2014 to $467.3 billion in 2019. In terms of geography, North America and Europe are expected to be the biggest market in terms of revenue contribution. Read Original Content
Worldwide retail mobile commerce sales are predicted to represent 27 percent of e-commerce sales in 2014, and to continue growing to reach 43.8 percent in 2017, by which date mobile payments are expected to transfer nearly $1 trillion, according to Business Retail. Read Original Content
MasterCard believes mobile technology will have a greater role to play in the future of economics and human interaction and MasterCard has been positioning itself to take advantage of this trend. The company has begun adopting digital services designed to provide consumers with “shortcuts” when it comes to commerce. Read Original Content
A survey by eDigitalResearch in the UK found that of the 1,300 smartphone user participants almost half (45 percent) are “very willing” or “somewhat willing” to allow retailers to send personalized messages to their mobile device. Read Original Content
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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Kevin Benedict,
Senior Analyst, Digital Transformation, Cognizant
Follow me on Twitter @krbenedict