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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Lets Advertisers Track Phone Calls Generated From Websites In its latest move to prove the...

CONTENT MARKETING GUIDE WRITTEN BY JOHN RAMPTON & MURRAY NEWLANDS An Introduction to Content Marketing Table of Contents Introduction to Content Marketing Chapter 1: How every business can succeed at content marketing Chapter 2: How to develop...

Thanks to all who notified me about this one. I am posting the text only version of this. As before, I’ve downloaded the COMPLETE web page plus the HTML-only and text-only version (contains both Parts 1 and 2). Click those links to download, in case...

When I began blogging for the first time, nothing seemed to work. In my eyes, my content sounded great, and the people I told about my articles appeared interested, but each post only received maybe ten or twelve visits from random folks who stumbled...

“If you try and cover everything, you own nothing. My mission [at Mashable] is very much to decide what we own and how we own it.” This week on Recode Media with Peter Kafka, Peter spoke with Mashable Executive Editor Jessica Coen, who worked for years...