Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google Lets Advertisers Track Phone Calls Generated From Websites
In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad. By adding code to their sites, advertisers can track whether calls are made by users who […]
Amazon “Buy It Now” Link Shows Up Directly In Editorial Of Bezos-Owned Washington Post
A recent article in the Washington Post critiquing the cover art for a new British version of Roald Dahl’ Charlie and the Chocolate Factory has the paper in hot water as the story was posted online with “Buy it now” Amazon links directly in the text of the article. Advertising and purchasing links accompanying online […]
Google Wins Patent-Infringement Appeal Against Vringo
Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google’s AdWords and AdSense products was covered by […]
How Hyperlocal Mobile Advertising Changes Everything
One of 2014’s biggest stories is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS to geographically target audiences for the purpose of delivering relevant ads.
New Twitter Test Notifies Users Of Nearly Everything, Including Other Folks Faves & Follows
Twitter is continuing to tweak their interface for optimal performance, and this newest test isn’t well-received. A new test that is rolling out to select users treats friend’s actions as “newsworthy” showing in the feed and potentially sending the user a notification. Previously this information was contained to the Discover tab, but the notifications on […]
Yahoo Acquires Anti-Ad Blocker Startup ClarityRay
Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and security, however it is best known for its solution that allows publishers to get around ad-blocker browser extensions. Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of […]
The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates
Enroll in SMX East and your search marketing campaigns are certain to make the grade. The SMX East program covers the 3 “S”s – SEO, SEM, social media marketing – ensuring you drive more traffic, conversions and sales from your internet marketing efforts. Focused on paid advertising? We’ll help you master the new ad formats, […]
5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter
Are you making the most of the data you’re collecting, or are you falling behind? Follow these precepts to move your business forward.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Lessons Learned from the Evolution of Spam – Tips to Staying Ahead of the Email Deliverability Curve – August 21 Webcast
Google Launches Ability To Track “Website Call Conversions” In AdWords
Worried About Pigeon? Just Keep On Truckin’
Google Targets Two European Link Networks Yesterday Morning
HubPages Acquires Squidoo: Content Migration To Begin Within A Few Weeks
The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates
Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile
Online Marketing News From Around The Web:
Analytics
When to Use Variables vs SAINT in Adobe Analytics, adam.webanalyticsdemystified.com
White Paper: Benchmarking Digital Analytics Maturity, www.cardinalpath.com
Blogs & Blogging
7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic, www.razorsocial.com
A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation, unbounce.com
How to Build a Blog Worth Monetizing, www.problogger.net
How to Publish WordPress Blog Posts via Email, www.wpexplorer.com
Is WordPress Dead?, www.blogherald.com
Business Issues
“It’s Like Steering A Rocket Ship” President Greg Coleman On Joining A New Media Giant, www.adexchanger.com
Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter), www.mediabistro.com
Content Marketing
7 Content Marketing Lessons From Red Bull Media House, www.b2bmarketinginsider.com
7 Thoughts That Will Change Your Content Marketing Strategy, contentmarketinginstitute.com
Generating better content ideas, kaiserthesage.com
How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken), www.internetmarketingninjas.com
How to Use Content Marketing in the Retail Space to Get Incredible Results (Interview), www.thesaleslion.com
Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet, contentmarketinginstitute.com
Repurposing Content: Why and How, www.7boats.com
Should you make the leap into sponsored content?, www.businessesgrow.com
The Dirty Details of Content Amplification, relevance.com
The Secret Sauce For Creating Epic Curated Content, heidicohen.com
Why Short-Term Content Campaigns Are Doomed to Fail, contently.com
Why You Must Change Your Content Marketing Approach, www.ducttapemarketing.com
Conversion Optimization
3 Ways Online Retailers Can Boost Conversion Rates, www.promodo.com
A Startup Owner’s Black Book to Web Conversion, www.searchenginejournal.com
Are Your Cross-sells Killing Conversion?, www.getelastic.com
Happiness, the Oft-Forgotten Key to Conversion, blog.crazyegg.com
Copywriting, Design & Usability
30+ Ultimate Headline Formulas for Tweets, Posts, and Emails, blog.bufferapp.com
Want the Best User Experience? Make it Harder to Add Features, uxmag.com
What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages, conversionxl.com
Domaining
Getting The Right Contact is Key, www.domaininvesting.com
Governments to get more power at ICANN, domainincite.com
Leading This Weeks New gTLD’s .Fund, Here Are The Taken Domains, www.thedomains.com
New gTLD registries increasingly attacking .com, domainincite.com
Panel slaps ICANN in .africa case, domainincite.com
E-Commerce
Amazon Accounts for one in four eCommerce Purchases in the U.S., www.conversationagent.com
Amazon’s marketplace draws attention from globally minded e-retailers, www.internetretailer.com
Collecting Data Responsibly from Ecommerce Shoppers, www.practicalecommerce.com
How footwear e-retailer Inkkas turns live chats into sales, www.internetretailer.com
Why dynamic pricing is a must for ecommerce retailers, econsultancy.com
Email Marketing
Email marketing for VIPs, blog.getresponse.com
General Internet Marketing
How marketing channels are like the stages of a relationship, myemma.com
How to Increase Your Internet Marketing Efficiency, www.nerdsdoitbetter.com
How to Make Sure You Associate With Great Digital Marketers, 3qdigital.com
The Essential 8 Marketing Reports You Need, blog.marketo.com
Internet Marketing Industry
Introducing LeadSift AIM, leadsift.com
Study: 81% of CMOs Are Confident They’ll Meet Revenue Goals, adage.com
Mobile/Local Marketing
5 Mobile Ad Strategies You Need To Be Using, www.wordstream.com
7 Strategies for Better Text Message Marketing, streetfightmag.com
Deeplinking: A Fundamental Change in the Mobile App Ecosystem, www.hasoffers.com
Dstillery CEO: “Dirty Data” in Mobile Ads as Serious as Click Fraud, streetfightmag.com
How ALL detergent hits a home run with mobile moms, www.mobilecommercedaily.com
How to Reach Positive ROI Through Mobile App Marketing, www.hasoffers.com
Is retail enthusiasm for mobile apps waning?, www.mobilecommercedaily.com
Luxury fashion labels embrace Spring to reach mobile shoppers, www.mobilecommercedaily.com
Mobile-Ready Marketing Reports, blog.raventools.com
Single Serve Content for Mobile Consumers, www.jeffkorhan.com
Social Media
11 Reasons Why I Love Google Plus, denisewakeman.com
20 Everyday Twitter Tips To Keep Your Followers Engaged, www.impactbnd.com
360 Degree Social Media Marketing – 37 Tactics, heidicohen.com
4 Ways to Improve Your Pinterest Marketing With Analytics, www.socialmediaexaminer.com
5 Cool Facts About Reddit, blog.similarweb.com
Does Facebook think users are dumb? “Satire” tag added to Onion articles [Updated], arstechnica.com
Facebook Creating Data Partner Portal?, allfacebook.com
Facebook testing call to action options on organic video posts, Inside Facebook
How to Build a Retail Social Media Campaign, simplymeasured.com
How to Develop Rapport With Influencers via Social Media, www.marketingprofs.com
How to Take a Social Media Vacation, blog.bufferapp.com
How to Use Facebook for Targeted Content Promotion, moz.com
How to Write an Effective Twitter Bio, nopassiveincome.com
Is it Time to Forget Free Social Media Marketing?, www.jeffbullas.com
REPORT: Most Users of Facebook, Other Social Networks Blissfully Unaware of Security Risks, allfacebook.com
This is how Twitter is starting to fundamentally redefine itself, qz.com
Using Social Media to Generate Measurable Sales – It’s Possible, www.convinceandconvert.com
What Google+ Page Should You Create For Your Business: Local or Brand?, blogs.constantcontact.com
Why You Should Shut Down Your Twitter Account (If You’re Not Tweeting), www.mediabistro.com
Facebook Adding Stickers to Comments?, allfacebook.com
Video
Turn Any YouTube Video Into A GIF By Just Adding “GIF” To The URL, TechCrunch
3 Ways to Make Ecommerce Product Videos More Effective, www.practicalecommerce.com