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2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. According...

Best of B2B Marketing Zone October 17, 2016 B2B MARKETING INSIDER | MONDAY, OCTOBER 17, 2016 The 60 Best Marketing Speakers To Rock Your Event When it comes to developing our skills as marketers, content providers and world-class communicators, it...

LUMA Partners The investment bank’s presentation explains the convergence of the ad tech and martech industries. After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just...

Featured story How digital media won the White House for an 'analog' audience Jan 20, 2017 by Rob Rasko Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. From...

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing...