Best of B2B Marketing Zone
October 17, 2016
B2B MARKETING INSIDER | MONDAY, OCTOBER 17, 2016
The 60 Best Marketing Speakers To Rock Your Event
When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. MORE >>
ACT-ON | MONDAY, OCTOBER 17, 2016
Why (and How) Your Team Should Personalize the Customer Experience
We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. They tell you at the beginning of your wait, “Your call is important to us.” They tell you that again five minutes later. Then ten minutes later. MORE >>
B2B MARKETING INSIDER | MONDAY, OCTOBER 17, 2016
Stop Being a Wimp with Your Content and Discussions
I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. The post Stop Being a Wimp with Your Content and Discussions appeared first on Marketing Insider Group. MORE >>
HUBSPOT | MONDAY, OCTOBER 17, 2016
8 Helpful Resources for Creating Beautiful Infographics
Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics -- the nifty images that visually break down complex statistics. Cost: Free, or PRO for $36/year. MORE >>
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2016
How to Pivot Your Social Media Strategy to Support Account-Based Marketing
Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. Use Social Media to Better Understand Your Buyers. MORE >>
DIGITAL B2B MARKETING | MONDAY, OCTOBER 17, 2016
How We Systematically Overvalue Content Consumption
Let’s get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? Who does that mean we are really optimizing our marketing for? Serial content consumers. But as a prospect? MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 17, 2016
Strategies to deal with losing readers through the newsfeed evolution
By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” Let’s look at how the world is changing, and what they say this means to you. The publishing transformation. Twenty years ago, most people subscribed to a paper magazine … maybe a couple. MORE >>
RADIUS | MONDAY, OCTOBER 17, 2016
3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
“If this is not the next big thing, I don’t know what is.”. When the CEO of a $50 billion company says those words, you listen. Especially when that CEO is Marc Benioff, the company is Salesforce, and the quote is about a new artificial intelligence product called Einstein that the company just launched in front of 170,000 people at Dreamforce. MORE >>
HUBSPOT | MONDAY, OCTOBER 17, 2016
How Emotion-Detection Technology Will Change Marketing
Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. It would be nothing short of a game changer for your business, right? Yet this is not fantasy. Emotions are what drive your audience to purchase. MORE >>
NETLINE B2B MARKETING | MONDAY, OCTOBER 17, 2016
B2B Marketers Lose with Inbound Only Strategies
B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. encourage you to read this post to make sure you’re not losing lead generation opportunities. MORE >>
Millennials Surprisingly Prefer News Articles Over Videos CONTENTLY | MONDAY, OCTOBER 17, 2016
Arcade Games and Interactive Storytelling Constraints CEROS | MONDAY, OCTOBER 17, 2016
Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting BIZIBLE | MONDAY, OCTOBER 17, 2016
Social Success for the CMO: Four Signs You’re Doing It Right OPENTOPIC | MONDAY, OCTOBER 17, 2016
Video Marketing How-To: Creating Transparent Overlays for Videos VIDYARD | MONDAY, OCTOBER 17, 2016
What do Data Solutions Mean for Marketing Technology? B2B MARKETING INSIDER | MONDAY, OCTOBER 17, 2016
9 Meeting Scheduler Tools to Make Your Day More Productive HUBSPOT | MONDAY, OCTOBER 17, 2016
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers OPENTOPIC | MONDAY, OCTOBER 17, 2016
The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way) SCRIBBLELIVE | MONDAY, OCTOBER 17, 2016
The Insight Value of Social Listening OPENTOPIC | MONDAY, OCTOBER 17, 2016
Customer Experience Simplified IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 17, 2016
What Is Objective Based Selling? [Q&A with Sales Expert Tibor Shanto] BRAINSHARK | MONDAY, OCTOBER 17, 2016
Shopping cart optimization tips BIZNOLOGY | MONDAY, OCTOBER 17, 2016
The Danger of B2B Marketing and Sales Statistics GREAT B2B MARKETING | MONDAY, OCTOBER 17, 2016
Free Internet and Your Content Marketing Strategy: What Could Go Wrong? CONTENT STANDARD | MONDAY, OCTOBER 17, 2016
Is Data Actually Killing Content Marketing? FATHOM | MONDAY, OCTOBER 17, 2016
Curl Up With Everything Holiday: Take comfort in holiday marketing made easy VERTICAL RESPONSE | MONDAY, OCTOBER 17, 2016
The Surprising History of Business Intelligence [Infographic] HG DATA | MONDAY, OCTOBER 17, 2016
Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor NUSPARK | MONDAY, OCTOBER 17, 2016
3 Big Data Marketing Use Cases You Need to Leverage Immediately B2B LEAD BLOG | MONDAY, OCTOBER 17, 2016
Ask a Content Guy: How Do You Create Good Content in a Boring Industry? CONTENTLY | MONDAY, OCTOBER 17, 2016
Branding terminology and jargon explained THE B2B RESEARCH BLOG | MONDAY, OCTOBER 17, 2016
Tips for Using Retargeting to Drive ABM Success (Part 2) INFER | MONDAY, OCTOBER 17, 2016
KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017” KEO MARKETING | MONDAY, OCTOBER 17, 2016
Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang HG DATA | MONDAY, OCTOBER 17, 2016
Content Operations: Alinging The Enterprise a Single Message KAPOST | MONDAY, OCTOBER 17, 2016