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Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

Are you planning your blog’s editorial calendar? Whether you’re a new business looking to start a blog or a brand that needs to plan next week/month/year’s content, there’s one thing that holds true for all businesses –...

In the progressive environment of the world, the importance of Social media cannot be ignored. The gravity of Social media in the online market can be adjudged by the fact that millions of people are now registered on the social media websites like Facebook...

Return on investment comes in many forms. There are financial returns, new opportunities, brand awareness, and ways a business and an individual can save something, like their reputations. There are other benefits, but we’ll get to those later...

Kunden in ihren Kaufentscheidungen zu beeinflussen, ist mit einer der wichtigsten Gründe, warum Firmen Social Media nutzen. Sie wollen neue Kunden gewinnen, im Gespräch bleiben und ihre Produkte vermarkten. Zumindest laut Studie der Consultingfirma...