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Posted by ShellShock This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The...

Email delivery is a minefield. The rules are always changing. What’s right for Hotmail, doesn’t work for Gmail. You need SPF compliance, Sender ID, DKIM, Domain Keys and DMARC. Some people say it’s best to send from a shared IP pool, some that it’s best...

Some of these strategies I created. Others were handed to me. Over the years, I've discovered that the same reasons for failure kept cropping up. Thus, I thought it'd be helpful to outline the mistakes I've made and seen. Hopefully this helps you avoid...

The Email Marketing Issue Email can be a great quick, direct and low-cost method to communicate with your customers.  However, many retailers have not yet made the jump to email marketing. Gathering email addresses, creating good content and picking...

Finally completed your manuscript and feeling accomplished? Before you break out the bubbly and start celebrating your latest literary success, it’s important to start thinking about how you’ll get your book into as many hands as possible. Because as...