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B2B marketing’s greatest lessons from 2013 (straight from the front lines)
via heinzmarketing

It’s been an interesting year for B2B marketers. Technology is evolving faster than ever before, buyers are increasingly calling the shots, and economic conditions continue to drive uncertainty. All that said, some of the nation&rsquo...
10 Project Management Tips for Marketing Managers
via b2cmarketinginsider

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing projects come in a broad variety from weekly blog posts...
Opera Solutions and Acxiom Partner to Deepen Customer Intelligence
via pressreleaserocket

Partnership will increase sophistication and quality of customer insights and accelerate business results by infusing Acxiom’s data into Opera Solutions’ industry-leading Big Data analytics platform. Jersey City, NJ (PRWEB) August 03, 2016 Opera Solutions...
Social Media and Digital Marketing Agency Room 214 Partners With Marketing Automation Leader Marketo
via room214

BOULDER, Colo., Aug. 20, 2013 /PRNewswire/ – Digital marketing agency Room 214 announced its agency partnership with Marketo (Nasdaq: MKTO), provider of the leading cloud-based marketing software platform for building and...
These are the 50 most innovative chief marketing officers in the world
via businessinsider

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

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Strategic Alignment - TrinityP3

At the highest level, it’s about helping marketers, procurement and management understand what strategic drivers and considerations are necessary to deliver their marketing objectives.
Media Agency Operational Reviews | TrinityP3

Improve how you work with your media agency. In-depth operational reviews addressing quality of operations, leadership, outputs, outcomes, implementation support.

Marketing Consulting | 20+ Yrs Global Experience | TrinityP3

Expert marketing consultancy to 300+ companies globally working with marketers, agencies & procurement. We solve complex marketing problems. Find out how.