Knowing your audience is a key component to any marketing campaign, but it’s especially important if your audience’s first language isn’t english. Sherwin Williams knows this, and is why they offer their SMS marketing campaign in two languages for their contractor customers, English and Spanish.
To opt-in to the Sherwin Williams Paint Pro Alerts Program, contractors have two choices, depending on which language they’d like to participant in the SMS marketing campaign with. Below are the two different options to opt-in, using the Sherwin Williams dedicated vanity short code – 72468, which spells “PAINT” on a mobile phone’s keypad.
English: Text your zip code to 72468.
Spanish: Text “PINTOR” to 72468.
Want to increase your SMS subscribers? Did you know that you can increase your SMS subscribers by as much as 520% by simply offering an incentive for customers to opt-in? In the case of Sherwin Williams, they’re offering contractors $10 off their next purchase of $50 or more when they opt-in to the Paint Pro Alerts Program.
What’s great about this SMS marketing campaign, is that even their text messaging terms & conditions are in both English & Spanish. You can see both sets of text messaging terms & conditions below, or read the English version after the links.
English Sherwin Williams Text Message Terms & Conditions
Spanish Sherwin Williams Text Message Terms & Conditions
Sherwin Williams Text Message Terms & Conditions: By signing up, you consent to receive marketing text messages from or on behalf of Sherwin-Williams using an automatic telephone dialing system to the mobile number from which you send the text. You are not required to sign up as a condition of purchasing any property, goods, or services. You will receive approximately 5 auto text messages per month. Message and data rates may apply. For additional information, text HELP to short code 72468. You may opt-out at anytime by sending STOP to short code 72468. Supported carriers include AT&T, U.S. Cellular, Verizon Wireless, Sprint, Virgin Mobile, Cricket, Boost, Nextel and T-Mobile. For more information, contact us at 1-800-4-Sherwin.