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There are endless opportunities to get your message in front of your target audience. The power of text message marketing is unrivaled. Text message marketing has a 98% open rate within the first 5 minutes. Today’s population is addicted to their smartphones...

In order to understand the basics of SMS marketing, small businesses should know that it comprises of two elements-the short code and the keyword. The short code is a six-digit number that customers can use to send the keyword. The keyword signifies...

Front of the class Macy’s is getting a head start on back-to-school season with a campaign that circles around mobile and social as key ways to connect with college students this year. The retailer is using SMS and a mobile microsite in its campaign...

Last year, The Tatango team surveyed 500 U.S. consumers and they asked consumers about their experience with SMS marketing; the Tatango team gathered all the outcomes of survey into the following SMS Marketing Infographic. SEM and SEM News thanks to...

Mobile marketing is the next big marketing craze. You will have to put in a lot of work to find success. This can make you wonder where to begin to start increasing your profits. Don’t worry, good information to get you started in the world of...