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Big Data research reveals on-target TV ads are 70% more effective than overall TV campaign results NEW YORK - While the growth in digital advertising has led some pundits to caution that TV advertising is falling behind in terms of its marketing...

Today Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against...

Time Warner has reported a revenue increase of 11%  for the final quarter of 2016, with income for the period totaling $7.9bn based on double-digit growth in its subscription business, plus box office successes within its Warner Bros division, as speculation...

CYNOPSISDIGITAL 06.05.15 Good morning. It’s Friday June 5, 2015, and this is your first early morning digital briefing. TODAY’S TOP NEWS Grammy-nominated musician Jack Antonoff will make his digital debut in Thank You and Sorry on June 16. The docu...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...