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Cisco and Facebook have teamed up to present a pretty simple barter system to the social media giant’s users:  free Wi-Fi in exchange for a “check-in” that shares their location. The consumer gets Wi-Fi in a place they would otherwise...

It’s crunch time for Oscars voting, and Focus Features is one of many film studios using social data and analytics to woo Academy members on Twitter and Facebook. The studio’s biopic about renowned physicist Stephen Hawking, The Theory of Everything...

Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Announcing the 2017 Ad-to-Action Award Finalists (January 24, 2017) LSA Insider: “Today, the Local Search...

Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and...