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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: We Now Spend More Time On Mobile Devices Than TV Users spent more time on mobile devices than...

We really don’t think about content marketing as being part of our funnel. It’s part of our mission. —Rand Fishkin, co-founder, Moz B2C marketers can’t have all the fun. Sure, they can get an SNL star to spoof Fifty Shades of Grey like Audi did, or...

Lead nurturing requires a human touch. According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.” In a world of automation, marketers tend to forget the...

So what can your organization do to keep customers from unsubscribing from your e-mail lists? Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't...

Top News The Senate passes the 21st Century Cures Act in a 94 to 5 vote, sending it to the President’s desk for signature. The President praised the $6.3 billion legislation Wednesday and confirmed that he would sign it. Sen. Lamar Alexander (R-TN)...