Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Report: We Now Spend More Time On Mobile Devices Than TV
Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry, the mobile ad network now owned by Yahoo. Time spent on mobile devices the U.S. increased 9.3 percent in the past 9 months from 2 hours and 42 minutes to 2 hours […]
Twitter Finally Makes All Your Tweets Searchable
Twitter’s memory is about to get a lot better. The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts. Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. […]
Nokia Back In Mobile Hardware With N1 Android Tablet
Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on its Lumia Windows Phones – after paying more than $7 billion for the Nokia hardware division a couple of years ago. Google had courted Nokia and wanted it to become an Android OEM before […]
Call Analytics Platforms- New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect […]
Facebook Groups Now Has Its Own App, But Users Don’t Have To Download It
The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today worldwide for both Android and iOS, and lets users interact with groups they’re already in, as well as create new groups and get recommendations for groups they might be interested in. Facebook says […]
Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage
This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually increasing costs. So-called easy sign-up sites that never work. Incomprehensible stipulations. Arcane coverage guidelines. Is it really any wonder why some people just decide to try their luck and go without insurance? Well, […]
Black Friday Retailers Should Get An Early Social Media Jump
As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according to a report by Yesmail Interactive. Yesmail reached that conclusion after comparing the engagement of 50 major retailers’ social and email campaigns during the last two holiday shopping seasons. More stores […]
Check Out the All New SMX West Agenda – Register Now & Save $300
Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […]
How To Predict Marginal Returns In Search
Columnist Benjamin Vigneron details sophisticated analyses you can use to optimize your search bidding strategy.
Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing
Are you capitalizing on new marketing trends, or ignoring them at your peril? Contributor David Rodnitzky offers some tips for keeping up.
The 2015 B2B CMO Challenge: Measuring Content Performance
If this is the year of content marketing, then we’re fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.
Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost
Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […]
Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly
You know what’s happening on your retail site, but what are retailers across the web experiencing this week? The latest data on e-commerce traffic and conversions are in.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Twitter Search Now Indexes Every Public Tweet
AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
Check Out the All New SMX West Agenda – Register Now & Save $300
Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
21 Link Building Ideas That Have Nothing To Do With Guest Posting
Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO
Google Launches Mobile Friendly Test Tool
Google Is Experimenting With Special Ranking For Mobile-Friendly Sites
Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results
Another Court Affirms Google’s First Amendment Control Of Search Results
Online Marketing News From Around The Web:
Analytics
10 data-visualisations that prove information is beautiful, econsultancy.com
A Primer on Cookies in Web Analytics, josh.webanalyticsdemystified.com
Analysis To Insights To Action, Faster, www.kaushik.net
Blogs & Blogging
4 Reasons Why Your Executives Should Blog, relevance.com
7 Online Marketing Tools That Make Blogging Easy And Won’t Break The Bank, www.bloggingwizard.com
Creating an Optimized Blog Post, www.compukol.com
Did Your Blog Have a Tipping Point? Here’s How My 2 Blogs Grew, www.problogger.net
The Essential How to Guide on Generating Leads with Business Blogging, www.jeffbullas.com
Business Issues
Soon to Be Single, eBay Gets Back to Shopping, online.wsj.com
ICANN CEO: Government Attempts to Impose Rules on The Internet are Doomed to Fail, www.thedomains.com
Content Marketing
33 Thought-Provoking Prompts To Get You Creating Content, www.socialbro.com
A Content Marketer’s Checklist: Editorial Calendar Essentials, contentmarketinginstitute.com
A Handy Guide to Using Quizzes in Your Content Marketing, www.marketingprofs.com
How brands are embracing user generated content, digiday.com
How to Use Trending Triggers to Create Contagious Content, www.convinceandconvert.com
Why Clickbait Is Dangerous for Brands, relevance.com
Conversion Optimization
3 Must-Optimize Web Pages (and How to Optimize Them), blog.crazyegg.com
8 Simple Tweaks to Boost Website Conversions, www.convinceandconvert.com
Copywriting, Design & Usability
How Top B2B Companies Use UX to Succeed, www.usertesting.com
Domaining
How .Realtor quickly became one of the most used new TLDs, domainnamewire.com
UDRP rule changes coming next year to thwart “Cyberflight”, domainnamewire.com
E-Commerce
14 Marketing Tactics to Drive Online Sales, www.marketingprofs.com
Does Your Target Consumer Demand Free Shipping?, www.emarketer.com
eCommerce Success Isn’t Always about Price, 3qdigital.com
Every Day Should Be Black Friday, www.adexchanger.com
Lessons learned from a “Cyber Monday” in July, www.internetretailer.com
Marrying retail and digital for bricks-and-mortar stores, www.mobilecommercedaily.com
Pass the Turkey and the Car Keys: Retailers Brace for Black Friday and Cyber Monday, www.nielsen.com
Seven Brands Changing America’s Retail Industry With Innovation Labs, www.adweek.com
U.K. e-retail sales get back on track in October, Internet Retailer
Using “Selfies” to Gather Ecommerce Data, Serve Shoppers, www.practicalecommerce.com
What’s the Most Important Ecommerce Challenge? On-time Shipping, sherpablog.marketingsherpa.com
Email Marketing
21 must-know email automation stats, myemma.com
Perfecting Our Own Automation Recipes, blog.mailchimp.com
General Internet Marketing
Are Marketing or Public Relations Industry Associations Worth It?, www.toprankblog.com
B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides, www.komarketingassociates.com
How to Spend Your Marketing Budget, www.imageworkscreative.com
Is Your Marketing Ready for the Holiday Shopping Season?, www.marketingprofs.com
The Time-Wasting Marketing Tactics You Need to Drop Immediately, www.impactbnd.com
Your December Holiday Marketing Checklist, www.verticalresponse.com
Internet Marketing Industry
JUICE Mobile Integrates Premium Publishers Into Its Mobile Programmatic Direct Platform, www.prnewswire.com
Nintex Names Russ Mann as Chief Marketing Officer, www.businesswire.com
Struck Announces New CEO, www.struck.com
Medialets’ Mobile & Tablet Ad Attribution Q3 2014 Benchmark report, medialets.com
Wix.com Inks Integration With Bigstock, globenewswire.com
Mobile/Local Marketing
Android Auto Starts The Engine For Developers, TechCrunch
Apple Launches WatchKit, Letting Developers Begin Building For Its Wearable, techcrunch.com
Google’s Teller says Glass and other wearables need to be cheaper, CNET
How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages, unbounce.com
How to Create Perfect Marketing Text Messages, smallbiztrends.com
iOS App Launches Nearly Double That Of Android, TechCrunch
Q3 2014 mobile site performance benchmark report, www.mobilecommercedaily.com
The State of Mobile Marketing Strategy, www.marketingprofs.com
UK Millennials Most Open to Mobile Payments, www.emarketer.com
Social Media
20 Social Media Marketing Tips From the Pros, www.socialmediaexaminer.com
7 Counterintuitive Twitter Tips to Get More Out of Twitter, blog.bufferapp.com
Beta Release of Adobe Social App Allows Marketers to Handle Facebook, Twitter Campaigns, allfacebook.com
Brands urged to integrate offerings with social networks, www.mobilecommercedaily.com
Dave & Buster’s Just Posted a Tweet It’s Going to Regret for a Long Time, AdWeek
Getting Around LinkedIn PPC Ads’ Poor UK Geographical Targeting Options, seono.co.uk
How Facebook changes our behavior, www.businessesgrow.com
How To Make Your Facebook News Feed More Relevant, www.socialmediaexplorer.com
Infographic helps you decide how & when to respond in social media, www.trackur.com
Social Media 101: 10 Tips for Small Businesses Just Getting Started, contently.com
We Built the Company on Social Media. Here’s Why We’re Re-Thinking Everything, New York Times
With its war on promotion, Facebook is now an ad critic, digiday.com
Younger Users Spend More Daily Time on Social Networks, www.emarketer.com
Video
How a Twitch Channel Boosted Video Views By 380% in a Day, www.reelseo.com
Inside the HuffPost Live video-generating boiler room, digiday.com
One simple Trick to get more YouTube subscribers and grow your channel fast, marcomoeschter.com
Start here to formulate a video attribution model, www.adknowledge.com
YouTube Challenger; Programmatic Creative, www.adexchanger.com
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(Some images used under license from Shutterstock.com.)