Earlier this year, Google added new categories to the Google Play app store. This presented an opportunity for app publishers to rank well in the new, less competitive categories. In fact, we saw several apps get ranked in the top 10, with only a few thousand downloads.
With the launch of iOS 8, a similar opportunity exists on the Apple App Store. But there are a lot of questions as to what the new categories and subcategories are. This post will give you a complete list of all of the current subcategories, as well as some observations on the category expansion.
Initial Observations
As we were compiling this list, we noticed that the new subcategories are not as organized as they could be. In some cases, they are completely incorrect.
For example, take a look at Health & Fitness > Yoga. Zumba is in that category when it clearly doesn’t belong.
There are also some strange formatting errors. The Korean language is capitalized for some reason under Travel > Language & Translation.
What are some other errors that you see?
Some subcategories don’t have any errors, but they are missing some categorizations. Therefore, we can guess that there will be updates to the subcategories soon. It will be interesting to see how often Apple makes these updates and how they affect ASO.
Conclusion
We will get into more of the specifics of how to rank for these expanded subcategories in future blog posts. Until then, take a look at this list and figure out if you can target a less competitive subcategory.
What have you noticed about the new categories? Let us know in the comments below…
iOS 8 Subcategory Reference
Primary Categories
Click on a primary category below to explore the expanded subcategories.
Books
Business
Catalogs
Education
Entertainment
Finance
Food & Drink
Games
Health & Fitness
Kids
Lifestyle
Medical
Music
Navigation
News
Newsstand
Photo & Video
Productivity
Reference
Social Networking
Sports
Travel
Utilities
Weather
Subcategories
This is a complete list of the new subcategories that have been added in iOS 8. Be sure to check each list to find out which subcategory would be best of your app. Italicized categories are curated by Apple.
Books
Featured Books
Comics
Bedtime Stories
Celebrate the Arts
Children & Teens
Comics & Graphic Novels
Poetry
Religion & Spirituality
Romance
Return to Primary Categories
Business
Featured Business
Grow Your Career
Start Your Business
Get Stuff Done
Accounting
Accounting Software
Billing
Invoices
Mileage
Payroll
Receipts
Reporting
Tax Calculators
Work Orders
Analytics
Career
Jobs
Resume
Timesheet
Communication
Conferences
Contract Management
Customer Management
Documents
PDF Reader
Priting
Scanning
Share Documents
Enterprise
Administrator
Dashboards
Enterprise Server
IBM
Mobility
Oracle
SAP
Salesforce
SharePoint
Industry
Architects
Engineering
Machinery
Manufacturing
Mining
Oil
Steel
Investments
Annual Reports
Portfolio
Retirement
Stock Market
Trading
Wealth Management
Law
Marketing
Branding
Brochures
Business Cards
Email Marketing
Logo
Mobile Marketing
SEO
Marketplace
Auction
Home Buyers
Merchant
Resellers
Sellers
Suppliers
Personel
HR
Jobs
Managers
Recruitment
Timesheet
Point-of-Sale
Presentations
Project Management
QR Codes
Real Estate
MLS
Property Management
Property Searches
Rent
Sales
Invoice
Point of Sale
Sales Orders
Small Business
Business Ideas
Business Networking
Business Plan
Investors
Success Stories
Supply Chain
Cargo
Container
Deliveries
Dispatch
Distributors
Fleet
Freight
Invoice
Manufacturing
Shipping
Suppliers
Warehouse
Wholesalers
Taxes
Accountant
Mileage
Tax Calculators
Tax Preparation
Tax Rates
Tax Returns
Return to Primary Categories
Catalogs
Featured Catalogs
Apps for Shopping
Deals & Rewards
Fashion
Architects
Automotive
Consumer Products
Dresses
Home & Office
Interior Designers
Luxury Goods
Jewelry
Manufacturing
Promotional
Showroom
Return to Primary Categories
Education
Featured Education
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Homework Projects
Art & Music
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Conferences
Interview
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Training Courses
Workshops
Classroom
Administrators
Assessment
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Attendance
Classroom Management
Behavior
Common Core
Common Core Math
Common Core Standards
Curriculum
Language Arts
Word Problems
Homework
Lesson Plans
Observations
College & University
Computers & Technology
Elementary School
Arithmetic
Common Core
Counting
Fractions
Reading Skills
Sight Words
Dolch
Spelling
Practice Spelling
Worksheets
Math Worksheets
Word Problems
Grammar
High School
Algebra
Calculus
Equations
Formulas
Practice Questions
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Biology
Chemistry
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Geometry
Formulas
Math Questions
Math
Calculus
Equations
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SAT Math
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Learning English
Math
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Basic Algebra
Common Core
Complex Numbers
Decimals
Exponents
Expressions
Factoring
Graphing
Inequalities
Integrals
Linear Equations
Math Teacher
Order of Operations
Polynomials
Pre-Algebra
Probability
Quadratic Equations
Roots
Variables
Word Problems
Arithmetic
Basic Addition
Basic Operations
Complex Numbers
Decimals
Digits
Kids Math
Practice Addition
Calculus
College Calculus
Differential Equations
Differentiation
Graphing
Integrals
Linear
Sequences
Trigonometric Functions
Division
Basic Operations
Decimals
Denominator
Digits
Dividing Factors
Division Tables
Drills
Educational Math
Kids Math
Long Division
Math Quiz
Operators
Order of Operations
Remainders
Whole Numbers
Word Problems
Worksheets
Elementary School
Addition
Elementary School Teachers
Math Exercises
School Math
Equations
Algebraic Equations
Coefficient
Complex Numbers
Constants
Decimals
Differential Equations
Equation Calculator
Exponents
Expressions
Graphing
Inequalities
Integrals
Linear Equations
Logarithms
Matrices
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Roots
Slope
Variables
Vectors
Formulas
Area Calculators
Calculators
Graphing
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Integrals
Linear Equations
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Variables
Fractions
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Common Multiple
Comparing Fractions
Complex Numbers
Decimals
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Diving Fractions
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Number Lines
Order of Operations
Prime Factorization
Simply Fractions
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Whole Numbers
Word Problems
Geometry
Angles
Basic Shapes
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Decimals
Exponents
Geometric
Geometric Shapes
Linear
Math Teacher
Middle School
Perimeter
Polygons
Probability
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Rectangles
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Vectors
Word Problems
Worksheets
Mental Math
Mental Arithmetic
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Mutiplication
Common Multiple
Decimals
Digits
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Kids Math
Learning Times Tables
Math Quiz
Memorization
Multiple Choice
Number Line
Operators
Order of Operations
Prime Numbers
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Word Problems
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Drills
First Grade
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Kindergarden
Math Quiz
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Unit Circle
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Middle School
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Eighth Grade
Fractions
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Subtraction
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Standards
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Return to Primary Categories
Entertainment
Featured Entertainment
Going to the Movies
TV Time
Get Your Tickets
Animals
Animal Sounds
Breeds
Cats
Cows
Funny Animals
Giraffe
Horses
Insects
Kitten
Lion
Mouse
Panda
Pets
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Tiger
Zoo
Augmented Reality
Comics
Anime
Manga
Strips
Superhero
Elf
Holidays
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Lottery
Movies
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Novelty
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Pictures
Sci-Fi
Television
Films
Live TV
TV Channels
TV Guide
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Featured Finance
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Accounting
Banking
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Loan Calculator
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Tip Calculator
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Return to Primary Categories
Food & Drink
Featured Food & Drink
Cooking
Entertaining Made Easy
Food & Drink Magazines
Bars & Pubs
Beer
Beverages
Coffees
Juices
Recipes
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Meals
Meat
Odering & Takeout
Pasta
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Restaurants
Salads
Sandwiches
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Shopping & Grocery
Bakery
Grocery Stores
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Pantry
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Recipes
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Shopping Lists
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Soups
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Games
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Featured Action
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Karate
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Marial Arts
Pilot
Planes
Space Fighters
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Tanks
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Platformer
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Puzzle Platformer
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Spikes
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Alien
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Asteroids
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Home Planet
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Adventure
Featured Adventure
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Featured Arcade
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Featured Board
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