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There are several factors which affect your app’s ranking in the app stores, with the key influencer being downloads and engagement. Downloads are obvious, but engagement is a combination of the number of daily and monthly active users: the average number...

Here Are Some Best Mobile App Developer Resources You Should Know About Running a mobile app business is more than coding an app and submitting it to the app store. To be successful in today’s competitive app market, mobile app developer teams have...

More and more, CMOs and other marketing leaders are valuing marketers who are able to prove their impact. Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue,...

Internet marketers can no longer ignore the mobile revolution. Perhaps no other technological trend will impact our chose profession as much as the proliferation of mobile devices. Functions that used to be relegated to home computers and PCs are now...

Building an app is easy. The real challenge, however, lies in monetizing it. With millions of apps flooding App Store and Google Play and market forces resorting to freemium model, app publishers are striving to make their mark. The stiff competition...