2014-09-19



Earlier this year, Google added new categories to the Google Play app store. This presented an opportunity for app publishers to rank well in the new, less competitive categories. In fact, we saw several apps get ranked in the top 10, with only a few thousand downloads.

With the launch of iOS 8, a similar opportunity exists on the Apple App Store. But there are a lot of questions as to what the new categories and subcategories are. This post will give you a complete list of all of the current subcategories, as well as some observations on the category expansion.

Initial Observations

As we were compiling this list, we noticed that the new subcategories are not as organized as they could be. In some cases, they are completely incorrect.

For example, take a look at Health & Fitness > Yoga. Zumba is in that category when it clearly doesn’t belong.

There are also some strange formatting errors. The Korean language is capitalized for some reason under Travel > Language & Translation.



What are some other errors that you see?

Some subcategories don’t have any errors, but they are missing some categorizations. Therefore, we can guess that there will be updates to the subcategories soon. It will be interesting to see how often Apple makes these updates and how they affect ASO.

Conclusion

We will get into more of the specifics of how to rank for these expanded subcategories in future blog posts. Until then, take a look at this list and figure out if you can target a less competitive subcategory.

What have you noticed about the new categories? Let us know in the comments below…

iOS 8 Subcategory Reference

Primary Categories

Click on a primary category below to explore the expanded subcategories.

Books

Business

Catalogs

Education

Entertainment

Finance

Food & Drink

Games

Health & Fitness

Kids

Lifestyle

Medical

Music

Navigation

News

Newsstand

Photo & Video

Productivity

Reference

Social Networking

Sports

Travel

Utilities

Weather

Subcategories

This is a complete list of the new subcategories that have been added in iOS 8. Be sure to check each list to find out which subcategory would be best of your app. Italicized categories are curated by Apple.

Books

Featured Books

Comics

Bedtime Stories

Celebrate the Arts

Children & Teens

Comics & Graphic Novels

Poetry

Religion & Spirituality

Romance

Return to Primary Categories

Business

Featured Business

Grow Your Career

Start Your Business

Get Stuff Done

Accounting

Accounting Software

Billing

Invoices

Mileage

Payroll

Receipts

Reporting

Tax Calculators

Work Orders

Analytics

Career

Jobs

Resume

Timesheet

Communication

Conferences

Contract Management

Customer Management

Documents

PDF Reader

Priting

Scanning

Share Documents

Enterprise

Administrator

Dashboards

Enterprise Server

IBM

Mobility

Oracle

SAP

Salesforce

SharePoint

Industry

Architects

Engineering

Machinery

Manufacturing

Mining

Oil

Steel

Investments

Annual Reports

Portfolio

Retirement

Stock Market

Trading

Wealth Management

Law

Marketing

Branding

Brochures

Business Cards

Email Marketing

Logo

Mobile Marketing

SEO

Marketplace

Auction

Home Buyers

Merchant

Resellers

Sellers

Suppliers

Personel

HR

Jobs

Managers

Recruitment

Timesheet

Point-of-Sale

Presentations

Project Management

QR Codes

Real Estate

MLS

Property Management

Property Searches

Rent

Sales

Invoice

Point of Sale

Sales Orders

Small Business

Business Ideas

Business Networking

Business Plan

Investors

Success Stories

Supply Chain

Cargo

Container

Deliveries

Dispatch

Distributors

Fleet

Freight

Invoice

Manufacturing

Shipping

Suppliers

Warehouse

Wholesalers

Taxes

Accountant

Mileage

Tax Calculators

Tax Preparation

Tax Rates

Tax Returns

Return to Primary Categories

Catalogs

Featured Catalogs

Apps for Shopping

Deals & Rewards

Fashion

Architects

Automotive

Consumer Products

Dresses

Home & Office

Interior Designers

Luxury Goods

Jewelry

Manufacturing

Promotional

Showroom

Return to Primary Categories

Education

Featured Education

Apps for Teachers

Special Education

Homework Projects

Art & Music

Career & Professional

Certification

Conferences

Interview

Professional Development

Training Courses

Workshops

Classroom

Administrators

Assessment

Assignments

Attendance

Classroom Management

Behavior

Common Core

Common Core Math

Common Core Standards

Curriculum

Language Arts

Word Problems

Homework

Lesson Plans

Observations

College & University

Computers & Technology

Elementary School

Arithmetic

Common Core

Counting

Fractions

Reading Skills

Sight Words

Dolch

Spelling

Practice Spelling

Worksheets

Math Worksheets

Word Problems

Grammar

High School

Algebra

Calculus

Equations

Formulas

Practice Questions

Formulas

Practice Questions

Biology

Chemistry

General Chemistry

Geometry

Formulas

Math Questions

Math

Calculus

Equations

Math Tutor

Probability

SAT Math

SAT

Learning English

Math

Algebra

Algebraic Equations

Basic Algebra

Common Core

Complex Numbers

Decimals

Exponents

Expressions

Factoring

Graphing

Inequalities

Integrals

Linear Equations

Math Teacher

Order of Operations

Polynomials

Pre-Algebra

Probability

Quadratic Equations

Roots

Variables

Word Problems

Arithmetic

Basic Addition

Basic Operations

Complex Numbers

Decimals

Digits

Kids Math

Practice Addition

Calculus

College Calculus

Differential Equations

Differentiation

Graphing

Integrals

Linear

Sequences

Trigonometric Functions

Division

Basic Operations

Decimals

Denominator

Digits

Dividing Factors

Division Tables

Drills

Educational Math

Kids Math

Long Division

Math Quiz

Operators

Order of Operations

Remainders

Whole Numbers

Word Problems

Worksheets

Elementary School

Addition

Elementary School Teachers

Math Exercises

School Math

Equations

Algebraic Equations

Coefficient

Complex Numbers

Constants

Decimals

Differential Equations

Equation Calculator

Exponents

Expressions

Graphing

Inequalities

Integrals

Linear Equations

Logarithms

Matrices

Order of Operations

Polynomials

Quadratic Equations

Roots

Slope

Variables

Vectors

Formulas

Area Calculators

Calculators

Graphing

Identities

Integrals

Linear Equations

Quadratic Equations

Trigonometric Functions

Variables

Fractions

Common Core

Common Multiple

Comparing Fractions

Complex Numbers

Decimals

Denominator

Diving Fractions

Equivalent Fractions

Exponents

Fraction Calculator

Improper Fractions

Mixed Numbers

Number Lines

Order of Operations

Prime Factorization

Simply Fractions

Square Roots

Whole Numbers

Word Problems

Geometry

Angles

Basic Shapes

Common Core

Decimals

Exponents

Geometric

Geometric Shapes

Linear

Math Teacher

Middle School

Perimeter

Polygons

Probability

Pythagorean Theorem

Rectangles

Solids

Vectors

Word Problems

Worksheets

Mental Math

Mental Arithmetic

Mental Calculations

Mutiplication

Common Multiple

Decimals

Digits

Drills

Factors

Kids Math

Learning Times Tables

Math Quiz

Memorization

Multiple Choice

Number Line

Operators

Order of Operations

Prime Numbers

Whole Numbers

Word Problems

Subtraction

Common Core

Decimals

Digits

Drills

First Grade

Kids Math

Kindergarden

Math Quiz

Operators

Whole Numbers

Word Problems

Trigonometry

Angles

Graphing

Probability

Trigonometric Functions

Unit Circle

Vectors

Middle School

Algebra

Common Core

Eighth Grade

Fractions

Geometry

Math

Equations

Middle School Math

Probability

Standards

Subtraction

Worksheets

Multiplication

Seventh Grade

Sixth Grade

Curriculum

Standards

Vocabulary

Preschool & Kindergarden

Alphabets

English Letters

Interactive Alphabet

Learn ABC

Writing Alphabet

Writing Letters

Educational Games

First Words

Learn Colors

Learn Shapes

Learning Numbers

Religion & Spirituality

Science

Astronomy

Constellations

Planets

Biology

AP Biology

Anatomy

Biochemistry

Biology Exam

Cell Biology

Cells

Genetics

MCAT

Microbiology

Molecular

Organisms

Physiology

Species

Chemistry

Acids

Basic Chemistry

Bonding

Chemical Elements

Chemistry Exam

Compounds

MCAT

Molecular

Organic Chemistry

Reactions

Computer Science

Ecology

Species

Engineering

College of Engineering

Engineering Students

Science Research

Geology

Life Sciences

Psychology

AP

Behavior

Cognitive

Psychology Exam

Social Sciences

Social & Emotional Learning

Autism

Teaching Tool

Bullying

Incidents

Facial Expressions

Happiness

Self Esteem

Special Education

AAC

Assessment

Interventions

Auditory

Pathologist

Autism

ADHD

Alternative Communication

Aphasia

Autism Spectrum

Disabilities

Emotions

Modeling

Pathologist

Picture Cards

Verbal

Visual

Visual Schedules

Dyslexia

Language Development

Autism Spectrum Development

Literacy

Mental Health

Sign Language

American Sign Language

Speech Therapy

Teaching

Assignments

Athletics

Athletic Events

Athletic Schedules

Blackboard

Calendars

Campus Directory

Campus Events

Campus Tour

College Athletics

Interactive Campus Map

Latest Headlines

Library Catalog

Rosters

Sports News

Staff Directory

Common Core

Common Core Standards

Curriculum

Fluency

Math Problems

Phonics

Practice Math

Elementary School

Classroom

Curriculum

Educational Games

Elementary School Teachers

Fourth Grade

Fractions

Math Problems

Practice Math

School Age

School Children

School Districts

Subtraction

Homework

Kindergarden

Lectures

Lesson

Texbooks

Universities

Test Prep

World Languages

Return to Primary Categories

Entertainment

Featured Entertainment

Going to the Movies

TV Time

Get Your Tickets

Animals

Animal Sounds

Breeds

Cats

Cows

Funny Animals

Giraffe

Horses

Insects

Kitten

Lion

Mouse

Panda

Pets

Puppy

Tiger

Zoo

Augmented Reality

Comics

Anime

Manga

Strips

Superhero

Elf

Holidays

Horror

Lottery

Movies

Music

Novelty

Performance Arts

Broadway

Cinema

Comedy

Concerts

Dance

Festival

Musicals

Opera

Pictures

Sci-Fi

Television

Films

Live TV

TV Channels

TV Guide

TV Series

TV Shows

Tips & Tricks

Visual Arts

Return to Primary Categories

Finance

Featured Finance

Money Managment

Accounting

Banking

Bills

Calculators

Currency Coverter

Loan Calculator

Mortgage Calculator

Price Calculator

Tip Calculator

Credit Cards

Currencies

Insurance

Car Insurance

Health Insurance

Home Insurance

Insurance Companies

Insurance Quotes

Mortgage Insurance

Travel Insurance

Loans

Car Loan

Home Loan

Interest Rates

Loan Calculator

Mortgage Calculator

Personal Loans

Student Loans

Personal Finance

Allowance

Financial Planning

Investments

Money Management

Salary

Taxes

Receipts

Stocks & Investment

Taxes

Return to Primary Categories

Food & Drink

Featured Food & Drink

Cooking

Entertaining Made Easy

Food & Drink Magazines

Bars & Pubs

Beer

Beverages

Coffees

Juices

Recipes

Tea

Chefs

Cocktails

Cooking

Deals & Loyalty

Desserts

Healthy Eating

Meals

Meat

Odering & Takeout

Pasta

Pizza

Restaurants

Salads

Sandwiches

Seafood

Shopping & Grocery

Bakery

Grocery Stores

Meal Planning

Meat

Pantry

Produce

Recipes

Seafood

Shopping Lists

Supermarket

Soups

Spirits

Wine

Return to Primary Categories

Games

Featured Games

Gorgeous Games

Benchmark Games

Game Center

Action

Featured Action

Arcade Shooters

Big-Name Games

Competitive Online Gaming

Arcade Style

Action Arcade

Adrenaline

Asteroids

Blast

Boss Battles

Classic Arcade

Explosions

Fighting

Hordes

Invasion

Joystick

Retro Arcade

Shield

Shooters

Space Shooter

Fantasy

Archers

Armor

Attacks

Battles

Bow

Castle

Demons

Dragon

Dungeon

Evil

Foes

Goblins

Hordes

Kingdom

Lands

Loot

Orcs

Princess

Quests

Role Playing

Shields

Spells

Sword

Warrior

Fighter

Attacks

Battles

Boss Fights

Boxer

Bullets

Combat

Defense

Dogfight

Fighter Jets

Fighter Pilots

Hordes

Jet

Karate

Kung Fu

Marial Arts

Pilot

Planes

Space Fighters

Space Shooter

Street Fighter

Sword

Tanks

Warriors

Weapon

Platformer

2D Platformer

Action Adventure

Arcade Platformer

Boss Battles

Classic Platformer

Double Jump

Endless Runner

Jumping

Pixel

Puzzle Platformer

Retro Style

Running

Spikes

Sci-Fi

Alien

Alien Invaders

Asteroids

Blaster

Defense

Home Planet

Hordes

Invasion

Lasers

Meteorites

Meteors

Orbit

Outer Space

Planet Earth

Planets

Robots

Rocket

Shiel

Solar System

Space Shooter

Space Station

Spaceship

UFO

Under Attack

Universe

Shooter

Adventure

Featured Adventure

Adventure Games

Big-Name Games

Fantasy Games

Arcade

Featured Arcade

Arcade Shooters

Retro Games

Quick-Fix Games

Classic

Military

Multiplayer

Puzzler

Racing

Sci-Fi

Shooter

Board

Featured Board

Card

Featured Card

Baccarat

Blackjack

Bridge

Cribbage

Euchre

Memory Match

Multiplayer

Poker

Rummy

Solitaire

Spades

Casino

Featured Casino

Bingo

Blackjack

Craps

Keno

Multiplayer

Pachinko

Poker

Routlette

Slot Machines

Dice

Featured Dice

Backgammon

Craps

Farkle

Ludo

Roller

Yahtzee

Educational

Featured Educational

Family

Featured Family

Music

Featured Music

Puzzle

Featured Puzzle

Popular Puzzlers

Game Night

Word Games

Adventure

Brain Training

Logic

Match

Memory

Number

Word

Racing

Featured Racing

Role Playing

Featured Role Playing

Great Role-Playing Games

Adventure Games

Fantasy Games

Simulation

Featured Simulation

Business

Empire

Fishing

Flight

Hunting

Vehicles

Virtual Pet

Warfar

Sports

Featured Sports

Baseball

Basketball

Bowling

Cricket

Cycling

Fighting

Fishing

Football

Golf

Hockey

Hunting

Motocross & BMX

Multiplayer

Olympic Events

Racing

Rugby

Soccer

Strategy

Featured Strategy

Strategy Games

Great Role-Playing Games

It’s Your Turn to Play

Trivia

Featured Trivia

Celebrities

Geography

History

Logos

Movies

Music

Pop Culture

Sports

Television

Video Game

Word

Featured Word

Crosswords

Cryptograms

Hangman

Scrambles

Spelling

Trivia

Word Search

Backwards

Classic Word Search

Easy Words

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Featured Health & Fitness

Get in Shape

Alternative Medicine

Acupuncture

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Hypnotherapy

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Soothing Voice

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Physio

Therapy

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Fitness & Exercise

Aerobics

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Body Workouts

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Cardio Workouts

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Hilt

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Trainer

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Body Workouts

Bodybuilding

Bodyweight

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Daily Workouts

Exercise Routines

Fitness Classes

Free Weights

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Gym Memberships

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Muscle Groups

Personal Trainer

Rep Max

Repetitions

Trainers

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Workout Log

Workout Plans

Workout Tracker

Workout Videos

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Black Belt

Boxing

Karate

Kickboxing

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Mixed Martial Arts

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Taekwondo

Tai Chi

Technique

Trainers

Pilates

Abs

Barre

Body Workouts

Class Schedules

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Flexibility

Group Fitness

Massage

Mat

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Pilates Classes

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Stretches

Studios

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Trainers

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Personal Trainer

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Target Weight

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Exercise Routines

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Lose Weight

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Tabata

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Aerobics

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Pilates

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