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Designers and developers live for analytics data. We can spend hours digging into fascinating insights on everything from shopping cart abandonment to social media conversions to browser use. Ignoring the insights residing within analytics can jeopardise...

Android 4.3’s new restricted profiles feature can be used to limit access to apps and content, at home with your family and at work. And with support for Bluetooth Smart accessories, Android is ready for a whole new class of mobile apps. Simple...

The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the habits of web readers: 1) Be brief; web readers have short attention spans; ...

What appeared to be yet another entry in the march of legal settlements turns out to be more interesting than it first appeared. The Basic Story: Off-Label Marketing  The story was initially briefly reported in the media.  A report in the...

Post author: Samantha Irving Web Design+Marketing Company Scranton, Pennsylvania | Zen Design Firm - Marketing works best when visitors feel like a product, service or company is able to help them. When you’re browsing for a product or service, you...