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Featured story What if Super Bowl commercials were like digital ads? Feb 3, 2017 by Lewis Gersh We can all learn a lot from how advertisers treat America's ultimate tentpole event, says columnist Lewis Gersh. From Marketing Land Avoid the 7 deadly...

It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” How might you do that? We got ten answers: 1.Gerry Murray Research Manager, IDC, @murray...

This article was originally published in Martech Advisor. The last few years have seen freakout moments dominating dialogue and strategies from do-not-track to fake news. Adam Weinroth, CMO of OneSpot shares his outlook on looming challenges and calls...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater The non-profit advocacy group...

In last week’s show, This Old Marketing Podcast drew future labor data from a recent MarTech Advisor research piece (which itself extracted the analysis of several economics and technology academics). The tone of the hosts, Joe Pulizzi and Robert Rose...