Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater
The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.
UK Court Rules Google Must Face Privacy Suit Over “Cookiegate” Scandal
An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out of the “Cookiegate” scandal of 2012, which involved circumvention of Safari browser privacy settings. In addition to a UK government investigation a civil lawsuit was filed in 2013. Google had tried to dismiss the case on […]
Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip
Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015.
Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions.
Verisign: .Com Domains Have More Click Appeal In Search Results
Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research.
Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards
The outdoor ad company is advertising… itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Advertisers Reporting Big Google AdWords Quality Score Declines
They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates
Search In Pics: Google Cardboard Cubicles, Watch Store & The Founders In 1999
How To Get Your Content In Front Of Millions Of Eyeballs
Online Marketing News From Around The Web:
Affiliate Marketing
How to Identify US Affiliate Partners that will Deliver Conversions, PerformanceIN
Analytics
9 Free Analytic Tools to Measure Your Content Effectiveness, contentmarketinginstitute.com
Blogs & Blogging
3 Simple WordPress Features You Might Have Overlooked, authoritylabs.com
3 Secrets To Get Employees Blogging For Your Business, Heidi Cohen
Blog Post Idea: How I Do It Posts, ProBlogger
Enhanced Plugin Installs Axed From WordPress 4.2, wptavern.com
How an Industry-Specific Writer Can Improve Your Company’s Blogging, The Blog Herald
The Art of Creative Blog Writing, The Blog Herald
Business Issues
German Business Leaders Clash With Google, Antitrust Officials, Wall Street Journal
Google’s new CFO Ruth Porat negotiates sweet pay package, America’s Markets
Yahoo Boosts Buyback Authorization by $2 Billion, Wall Street Journal
U.K. iPhone Users Allowed to Sue Google Over Tracking, Wall Street Journal
WP Engine secures $23m to fuel global expansion – Startups.co.uk: Starting a business advice and business ideas, startups.co.uk
Content Marketing
Creative Infographic Example, Cornwall SEO
How to Use RSS to Write Better Headlines, Copyblogger
How to Write Headlines that Get Results, Copyblogger
Conversion Optimization
10 Ways to Improve Shopping Cart Conversions, MarketingProfs
How to Write Product Descriptions That Will Boost Conversions, KISS Metrics
Split Testing: How to Improve Your Site Conversions, Social Media Examiner
Display & Contextual Advertising
Ad Retargeter AdRoll’s Got Mobile On The Brain, AdExchanger
Grow your traffic and revenue with the Long-term Revenue Framework, Inside AdSense
Domaining
Optilead Ltd. engaged in Reverse Domain Name Hijacking, Domain Name Wire
E-Commerce
Amazon rolls out Prime Now delivery to Dallas, Internet Retailer
Data breaches hurt more than e-retailers’ bottom lines, Internet Retailer
How to Manage UPS, FedEx Dimensional Weight Pricing, Practical Ecommerce
Email Marketing
4 Ideas to Revolutionize Your Email Marketing, MarTech Advisor
7 Experts Share Responsive Email Design Strategies, Movable Ink Blog
Does Google Sniff Your Gmail to Discover URLs?, stonetemple.com
General Internet Marketing
Influencer Marketing Is A Kick Butt Way To Advertise, smallbiztrends.com
MarTech
Native Ad Platform of Inmobi Drives Exponential Monetization for Messaging and Social Apps, MarTech Advisor
SurveyMonkey Appoints Bite for UK PR, MarTech Advisor
The Final Countdown: Use Ad Customizers to Create Limited-Time Offers, 3qdigital.com
Mobile/Local Marketing
9 brands to watch out for on the Apple Watch, Digiday
Are Local Landing Pages Really Doorway Pages?, niftymarketing.com
Mobile, mobile-only, mobile apps, smartphones: Enough said, Internet Retailer
Other Items
Facebook, Moving Ahead with Drone, Plans Test This Summer, Wall Street Journal
Reputation Management
Reputation Stars Offers Unique Solutions for Reputation Management, Benzinga
Social Media
6 Social Media Pitfalls to Avoid, MarTech Advisor
Bigger and better Vines, Vine blog
Facebook Is Down For Many Users Right Now, TechCrunch
Pinterest Tips from the Pro’s, Tailwind
Secret Is Working On New Apps, Won’t Shut Down Original Product, TechCrunch
The five most important announcements for brands and marketers from Facebook’s F8 event, Econsultancy
Why Google+ Is Dying (and Nearly Dead), AdWeek
Will Twitter kill the Meerkat buzz with Periscope?, Econsultancy
Video
YouTube Is Experimenting With Ultra High Def, Ultra Smooth Video Playback — Here Are The Examples, TechCrunch
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