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Dina El Banna Marketing Director, Global Growth Markets, Avaya “Today’s CMOs have transformed themselves into brand and trade evangelists as traditional brand marketing efforts alone will no longer help in sustaining the growth of an organization. The...

Period. You probably thought I was going to tell you what the message was, after describing it as simple, right? Wrong. “Simple” is the message. In the past, SAP’s products and SAP, the company has been anything but simple. Anyone...

This is a follow-up to my post on why marketing software will never be like ERP (but it's still going to be a ridiculously huge, multi-billion dollar industry). The marketing technology landscape continues to expand and evolve at a breakneck pace. But...

Requisition ID:34460 Work Area:Solution and Product Management Expected Travel:0 - 20% Career Status:Professional Employment Type:Regular Full Time COMPANY DESCRIPTION As market leader in enterprise application software, SAP helps companies of all sizes...

(Image credit: Adobe Stock.) Insurance is a soft, intangible offering. Carriers don’t actually sell a physical product, but insurance organizations, particularly in the life and annuity sectors, sell a promise that insureds will be there to cover the...