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As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. So just how does one pick an influencer? We’ve been working on this...

Each day, content marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: search engines like Google and Bing to deliver relevant results for both trending news and published web pages...

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google...

This is a guest post by Kristen Dunleavy, Content Marketing Manager at Movable Ink. Movable Ink helps email marketers make the #1 ROI channel work even harder with dynamic and contextually relevant content. We’ve teamed up with them to bring you this...

Two years ago today, iQ by Intel was launched, putting Intel in the ever-growing and changing content marketing landscape. Over the last 730 days, we’ve made significant strides in becoming a brand publisher. In fact, iQ has grown into more than a brand...