Each day, content marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: search engines like Google and Bing to deliver relevant results for both trending news and published web pages. Marketers can then take successful pages (high ranking) and incorporate those ideas into their own strategy.
More savvy marketers take to vertical-specific search engines, like ClipSyndicate for local video news, Google Trends for web search volume, or Topsy for Social Analytics. From these vertical and medium-specific sites, marketers can uncover trending topics before they become “old news.” For example, content marketers looking for rights-cleared, professionally-edited video clips, ClipSyndicate offers more than 4.5 million clips, (unique content) from hundreds of TV stations. They’re also completely free to embed. As are the charts from Google trends.
Learning how you can incorporate both free and cost-effective tactics into your marketing and public relations strategy will extend your strategy beyond branding and engagement metrics (page views, time on site, etc.) to micro and macro conversions: more newsletter sign-ups, white paper downloads, video views, and lead sign-ups and transactions.
We’ve compiled a list of the top content marketing tools to get you started. Take a look- some of these are free to try:
Company Name
Link
Site Title
Tagline
Acrolinx
http://www.acrolinx.com/
Our Language Software Guides Authors to Create Great Content
Our Software Helps The World’s Greatest Brands Create Amazing Content
AddThis
http://www.addthis.com/
Personalize Your Marketing with Smart Data
Say Hello to Relevant Marketing
AtomicReach
https://www.atomicreach.com/
Atomic Reach is your quality content and content performance platform
Write ridiculously good.
Beegit
https://beegit.com/
Collaborative Markdown Workspace for Teams
Start writing better, together
Buzzstarter
http://buzzstarter.com/
Buzzstarter
The Complete Content Marketing Solution
Cadence9
http://cadence9.com/
Cadence9
Helping franchisors & multi-unit owners..
Captora
http://www.captora.com/
Captora
Grow Your Pipeline
Chute
http://www.getchute.com/
Visual Marketing Automation
Chute Gives Brands Mastery Over the World’s Visual Media
ClipSyndicate
www.clipsyndicate.com
Rights-Cleared Local TV News for Content Markters
Search, choose and embed rights-cleared professional content from over 300 providers
Cloudwords
https://www.cloudwords.com/
Translation Management System and Content Localization Solutions
Turn Translation Into Global Revenue
Collective Bias
http://collectivebias.com/
The power to influence
How do shoppers know you?
Content Launch
http://contentlaunch.com/
Content Marketing Software – Content Writing Services
Content Marketing Software Simplified
Content Runner
https://www.contentrunner.com/
Find Freelance Writers
Take Full Control of Your Content. Join Us.
ContentDJ
https://www.contentdj.com/v2
Social Media Editorial Calendar Software
“Sharing content for social media profiles is a zillion times easier with ContentDJ!”
Contentful
https://www.contentful.com/
The API- first CMS for multi-device publishing
A single tool to reach any screen
ContentGems
https://contentgems.com/start
Content marketing software tool to find and share great content
Accelerate your Content Marketing
Contentivo
http://www.contentivo.com/
Employee Advocacy Platform
Convert Your Employees Into Brand Ambassadors
Contently
https://contently.com/
Contently
Tell Great Stories
ContentMX
http://www.contentmx.com/
Content Marketing, Newsletters, Blogs, Social
Introducing the ContentMX Cloud: Success through Content
Cooperatize
https://www.cooperatize.com/
Sponsored Content On Trusted Blogs
Influential Publishers Write About your Brand
CoPromote
https://copromote.com/
CoPromote
Cross-Promotion for Creators. Free.
Copyblogger
http://www.copyblogger.com/
Content Marketing Solutions from Copyblogger
We Power Websites That Work
CoSchedule
http://coschedule.com/
Content Marketing Editorial Calendar for WordPress
Plan Awesome Content. Save a Bunch of Time
CrowdSource
http://www.crowdsource.com/
Managed Crowdsourcing Solutions
Content and Data Solutions
Curata
http://www.curata.com/
Content Curation & Content Marketing Platform
Scale your content marketing to grow leads and revenue
DivvyHQ
http://divvyhq.com/
A Content Planning & Workflow Tool for High-Volume Teams
Simplify
Docalytics
http://www.docalytics.com/
Content Marketing Analytics & Tracking
Sell & Market With Certainty
Docurated
http://www.docurated.com/
Accelerate Sales and Marketing
Marketing creates content. With Docurated, salespeople use it.
DOZ
http://www.doz.com/
Online Marketing done by qualified experts
Level Up Your Marketing
Dynamic Signal
http://dynamicsignal.com/
Dynamic Signal
The Leading Employee Advocacy Platform
e-byline
https://www.ebyline.com/
Content Writing – Content Creation – Content Writer
World-Class Content Creation by Verified Experts in Your Field
easelly
http://www.easel.ly/
Create and Share Visual Ideas Online
Create and share visual ideas
GatherContent
https://gathercontent.com/
Website Planning Tool and Content Organization
Content planning, production & workflow software
Idio
http://www.idioplatform.com/
Content Intelligence
Hello Relevant Marketing
InboundWriter
http://www.inboundwriter.com/
Create Content That Matters
Forecast content traffic performance before you write
infogr.am
https://infogr.am/
Create infographics & online charts
Infographics & charts. The easy way.
Inkling
https://www.inkling.com/
Create, share, and measure mobile content at scale.
Big ideas. Small Screen.
inPowered
http://www.inpwrd.com/
inPowered
Native Ads that Consumers Trust
Kapost
http://kapost.com/
Build A Content Operation With Kapost’s Marketing Platform
The Marketing Content Engine
Knotch
https://www.knotch.it/
Knotch
Knotch gives you all you need to understand the impact of your branded content
limk
https://limk.com/
Easiest Way to Show Related Content
Easiest Way to Show Related Content
list.ly
http://list.ly/
Lists made easy + social + fun!
Discover and create great lists.
Marketing.ai
http://marketing.ai/
Content Marketing Software and Content Marketing Framework
Say goodbye to your spreadsheets
Movable Media
http://www.movablemedia.com/
Content with an Audience
Content needs an audience
NewsCred
http://newscred.com/
Content Marketing Software – Content Marketing Platform For Brands
Create content people love
Niche
https://www.niche.co/#
All the world’s creators, in one place
11,343 Creators
nudge
http://www.giveitanudge.com/
Native Ad Measurement
Content Analytics for the native web
Olapic
https://www.olapic.com/
Visual Commerce Platform
Visual Marketing
OneSpot
https://www.onespot.com/
Content Marketing Software
Unleash your content to drive business results
Opentopic
http://opentopic.com/
Content Curation Platform
Surprisingly Simple Content Curation
Parse.ly
http://www.parsely.com/
Audience Data and Analytics for Digital Media Publishers
Letting Data Speak for Your Readers
Percolate
https://percolate.com/
Complete Marketing Software for Global Brands
The System of Record for Marketing
Piktochart
http://piktochart.com/
Create Easy Infographics, Reports, Presentations
Easy-To-Use Infographic Creator
Pixlee
https://www.pixlee.com/
Celebrate Customers, Drive Revenue, Smarter Marketing
Software for today’s marketer
PixxFly
http://pixxfly.com/
PixxFly
Unleash Your Content Marketing
Post Planner
http://www.postplanner.com/
Facebook Marketing App Saves You 2 Hours Daily
It’s Like Having an Entire Social Media Marketing Team On Demand
ProofHQ
http://www.proofhq.com/
Online Proofing Software tools
More Productive. More Creative.
PublishThis
http://www.publishthis.com/
Better Content More often for All Digital Destinations
Business Moves in Real-Time. So Should Your Content.
PulsePoint
http://www.pulsepoint.com/
The next-generation technology platform
The Next-Gen Advertising Technology Platform
Rallyverse
https://www.rallyverse.com/index.html
We Help You Scale Your Content Marketing
Content Marketing is everyone’s job now.
ReadyPulse
http://ww2.readypulse.com/
Leverage Brand Ambassadors
Inspirational Marketing for Aspirational Brands
readz
http://www.readz.com/
A Content Creation and Publishing Platform for Inbound Content
Bring Maximum Engagement To Your Campaigns
RebelMouse
https://www.rebelmouse.com/
Let Your Content Roar
Discover A Different Kind of Enterprise CMS
Reverb
https://helloreverb.com/
Reverb
Reverb builds technology that connects ideas to people
Right Intel
http://rightintel.com/
Enterprise Communication and Curation Platform
Share Powerful Insight and Relevant Content
Roojoom
http://info.roojoom.com/?src=roojoom.com
Turn Content Into Revenue
Turn Content Into Revenue
Say Media
http://www.saymedia.com/
Say Media
Digital Done Better
Scoop.it!
http://www.scoop.it/
Content Curation & Content Marketing Software
You are the content you publish
ScribbleLive
http://www.scribblelive.com/
Content Marketing Software
Leading content marketing an live publishing software powered by big data
Scripted
https://scripted.com/
Content Writing Services on Demand
Content Creation Made Easy
SimpleReach
http://www.simplereach.com/
The Standard in Content Measurement and Distribution
The standard in content measurement and distribution.
Skyword
http://www.skyword.com/
The Art and Science of Content Marketing
Moving Stories. Forward.
Smartling
https://www.smartling.com/
Cloud- Based Translation Management Platform
Translation made easy
SpringCM
https://www.springcm.com/
Contract Management Software
Keep your deals moving
SqueezeCMM
https://squeezecmm.com/
SqueezeCMM
Measure the ROI of your content
Stipso
http://www.stipso.com/
Stipso
People-Powered Infographics
Storify
https://storify.com/
Make the web tell a story
Simple, Social Storytelling
Thismoment
https://www.thismoment.com/
Thismoment
Connect your customers with real-time content…Wherever They Are
trap!t
http://trap.it/
trap!t
Authentic employee advocacy and social selling for engaging people
triberr
http://triberr.com/
triberr
Home of Influencers An Influencer Marketing Platform
Triblio
http://www.triblio.com/
Content Marketing Software
Personalized Content Marketing
Virally
https://virallyapp.com/
Content Marketing Platform & Analytics
Get more leads from your Ebook or Whitepaper
Vistaprint
http://www.vistaprint.com/
Business Cards, Postcards, Invitations & More
Get the right sign, right here
visual.ly
http://visual.ly/
Content Marketing for Brands
Your On-Demand Creative Services Team
Voraka
http://voraka.com/
Create Deliver Measure
The most efficient way to manage your content creation and publishing workflows…
Waywire
http://waywire.com/
Curated TV
Embed hundreds of top-quality sources from trusted media makers
wochit
http://www.wochit.com/
Online Video Creation Platform
Create Original Video With Unlimited Access to Premium Content
Written
https://written.com/
Content Marketing Service
Build a better audience with Written
Wyzowl
https://www.wyzowl.com/
Animated Explainer Videos
We Create Animated Explainer Videos
Xmplifi
http://www.xmplifi.com/
Xmplifi
Xmplifi Helps Brands Succeed With Employee Advocacy
Zerys
http://www.zerys.com/
Content Marketing Software Platform
Got What it takes to Create Extraordinary Content?
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