Meltwater.com

Over the past decade, a plethora of social listening and media monitoring tools have permeated every corner of the marketing organization. As CMOs and Heads of Corporate Communications retool their organizations to become more customer centric and data...

What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools. Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement...

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media...

Interview with Alexey Orap, CEO of YouScan, a social media intelligence provider in Ukraine and Russia Hi Alexey, what is your background and what is included in your current role at YouScan? I am an entrepreneur with 20+ years in the tech industry...