What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools.
Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” across both ads and editorial, with a greater focus on social networks, online sites (blogs, forums, etc.). With product development focused mostly on more Analytics – charts, graphs and visualizations, brands need to wonder, what content sets matter most?
It’s a crowded industry, so we compiled a list of 115 social media marketing platforms to help you find the one that works best for your brand, especially if you’re being mentioned on television.
Company Name
Link
Site Title
Tagline
Actionly
http://www.actionly.com/
Social Media Monitoring Tools & Social Media Dashboard
Comprehensive Social Media Monitoring & Engagement
Affinity Answers
http://www.affinityanswers.com/
Leverage Brand Affinity to Extend Audience
Extend any audience segment by leveraging brand affinity
Ahalogy
http://www.ahalogy.com/
The Marketer’s Solutions for Pinterest
Everything your brand needs to drive measurable and impactful audience engagement
Artesian
http://www.artesiansolutions.com/
Social Intelligence
B2B selling is getting harder
Attensity
http://www.attensity.com/
Business Intelligence Solutions | Social Listening Solutions | Business Data Analytics
Enterprise-wide Data Discovery
Attentive.ly
https://attentive.ly/
Welcome to Attentive.ly
Convert Your Customers into Brand Advocates
AwarenessHub
http://www.awarenesshub.com/#&panel1-1
Awareness | Social Media Management Tools | Social MarketingAwarenessHub | Social Marketing Software | Social Profiles | Social Scoring
The Ultimate Social Media Marketing Tool For Business
Beevolve
http://www.beevolve.com/
Social Media Analytics | Beevolve- Social Media ROI
Powerful and easy-to-use Social Media Software for business
Bottlenose
http://bottlenose.com/
Illuminate the Present
Bottlenose illuminates the Trending Topics, People & Emotions affecting your business right now
Brandchats
http://www.brandchats.com/en/
Social Media Analytics | Monitoring | Social Business
Watch Your Brand
Brandle
http://brandle.net/
Brandle, Inc.
Control your brand with a living inventory
Brandwatch
http://www.brandwatch.com/
Social Media Listening and Analytics Tools
Use Social Listening to Power Any Decision- Find Meaning in the Conversations That Matter
Buffer
https://bufferapp.com/
Social Media Management
Buffer is the easiest way to publish on social media
BuzzBundle
http://www.buzzbundle.com/
Buzzbundle Social Media Management Software, Monitoring Marketing Tools
Powerful Social Media Software
Cision
http://www.cision.com/us/
PR Software, Marketing, and Media Relations Software and Services
Power Your Story with Cision’s integrated PR software suite
CommandPost
http://getcommandpost.com/
Managed Social Media Solutions
Intelligence to Drive Your Social Strategy
commun.it
http://commun.it/
Twitter Community Management Dashboard | Twitter Marketing Tool
Easy Twitter Management
Conversocial
http://www.conversocial.com/
Social Customer Service
Revolutionize your Customer Experience over Social Media
Crimson Hexagon
http://www.crimsonhexagon.com/
Social Monitoring and Analytics
Social Media Data Analytics- Customized for your Needs
Critical Mention
http://www.criticalmention.com
The global leader in real-time TV and media intelligence
Search global TV, radio, online news, and social media, watch video, edit and share coverage, receive real-time alerts, gain insights through Analytics, and integrate TV data into business apps.
Crowdbooster
http://crowdbooster.com/
Social Media Analytics
Measure & Optimize Your Social Media Marketing
Curalate
www.curalate.com/
Pinterest, Instagram + Tumblr Marketing & Analytics Tools
Smarter Marketing Through Imagery
DataRank
https://www.datarank.com/
Social Media Listening and Analytics Tools
Turn Social Insights Into Decisions that Grow Sales
Digimind
http://www.digimind.com/
Social Media Monitoring & Analytics Software
Social Media Analytics for Business
Edgar
http://meetedgar.com/
Social Media Scheduling & Management Tool
The only app that stops social media updates from going to waste.
Engage121
http://www.engage121.com/
Engage121
Growing Brands Through Social
EngageSciences
http://www.engagesciences.com/
The Marketing Engagement Platform
For Today’s Mobile and Social Customer
Engagor
https://engagor.com/
Social Media Management and Analytics Tools for Business
Deliver a Great Customer Experience- Real-time platform for social customer service and engagement
Everypost
http://everypost.me/
Everypost
Social Media Management Made Easy
evocalize
http://evocalize.com/
See Evocalize’s SaaS Platform in action. Engage. Understand. Amplify.
SaaS-based Customer Engagement Platform for Marketers
Expion
http://www.expion.com/
Mutual Mind
Content marketing and social relationship management, simplified.
Falcon Social
http://www.falconsocial.com/
Social Media Management Tool: Listen, Engage & Measure
Social Media Management For Enterprise.
Gaggle AMP
https://gaggleamp.com/
Amplify, Analyze and Align Social Media
Empower your employees, partners and customers to share your social media
gazeMetrix
https://www.gazemetrix.com/
Locate and manage your brand in social photos
Locate and manage your brand in social photos
Good Audience
http://www.goodaudience.com/
Social Media Accounts Fully Managed
Twitter and Instagram for Business
Gremln
https://www.gremln.com/
Secure Social Media Compliance and Marketing
Secure Social Media
Hearsay Social
http://hearsaysocial.com/
Hearsay Social
Attract prospects. Retain customers. Deepen relationships. Grow Business.
Hootsuite
https://hootsuite.com/
Social Media Management Dashboard
Get serious about social
Infegy
http://infegy.com/
Advanced Social Monitoring and Analytics
Social media monitoring software that gives you answers
Inside Social
http://www.insidesocial.com/#i.eg2x72oj0d92tx
Social Marketing Platform
Stop Hoping Social Works. Prove It.
Insightpool
http://insightpool.com/
The Audience Cultivation and Conversion Platform
Social Identification and Nurturing- Real Connections With Real People
Keyhole
http://keyhole.co/
Hashtag Tracking for Twitter, Facebook and Instagram
What would you like to track in real-time?
Kinetic
http://www.kineticsocial.com/
Kinetic Social
Our mission is to make every social encounter between people and brands welcome, engaging, and empowering.
Lexalytics
http://www.lexalytics.com/
Lexalytics
State-of-the-art technologies to turn unstructured text into useful data
Linkfluence
http://linkfluence.com/en/
Linkfluence
Linkfluence helps you leverage social media conversations to create value for your business.
Lithium
http://www.lithium.com/
Social Software for Customer Community Management & Social Media Marketing Solutions
People share. Get in on the conversation.
Little Bird
http://www.getlittlebird.com/
Social Intelligence Software for Modern Marketing &Sales
The Future of Influencer and Advocate Marketing- Find the most relevant, credible influencers and content- on demand and at scale.
ManageFlitter
https://manageflitter.com/
Work faster & smarter with Twitter
Reach more of your followers with every Tweet
Manalto
http://www.manalto.com/
Manalto Inc
Manalto. Built to Simplify. Efficiently manage your brand and risk across social media.
Marketwired
http://www.marketwired.com/
Marketwired
News Distribution Made Easier
MavSocial
http://mavsocial.com/
Visual Content Management and Publishing
Visual Content Management & Social Publishing Software
Meltwater
http://www.meltwater.com/
Online Media Monitoring – Public Relations Software – Social Marketing Software
Make Informed Decisions with Marketing & PR Software
Mention
https://en.mention.com/
Real-time media monitoring application
Never miss a thing online
Meshfire
http://www.meshfire.com/
Social Media Management Dashboard with AI
Manage your twitter community with AI superpowers
Moodwire
http://moodwire.com/default/
Moodwire
Coming soon!
Moxie
http://www.gomoxie.com/
Customer Engagement | Knowledge Base | Live Chat | Email
Anticipate intent, connect in real time and engage customers.
muHive
http://www.muhive.com/
powering the ALWAYS ON social business
We are right where the world is heading
Mutual Mind
http://mutualmind.com/
Mutual Mind
Your customers are talking about you right now. It’s time to take action. It’s time to listen…smarter.
NetBase
http://www.netbase.com/
Social Media Analytics Platform
Let Customer Passion Drive Your Next Move
Networked Insights
http://www.networkedinsights.com/
Real-time Marketing Insights
Outperform your competition
NUVI
http://www.nuvi.com/
Real-Time Social Intelligence
Real-Time Social Intelligence- Harness the Conversation
Oktopost
http://www.oktopost.com/
Social Media Management for B2B Marketing
One Powerful Platform for Social Media Management
oneQube
http://oneqube.com/
Real-time Social Media Tools
See Your Social Media Come to Life.
Plumlytics
http://plumlytics.com/
Social Media Predictive Analytics, Social Media Management Tool
Social Marketing OS – BETA. Market Across Paid, Owned and Earned social media
Pocket Social
http://beta.pocketsocial.co.uk/
Pocket Social
Social Media Manager in Your Pocket
Postano
http://www.postano.com/
Social Media for Brands
The Social Creativity Platform for {use cases}
quintly
https://www.quintly.com/
Social Media Analytics and Competitor Benchmarking
Professional Social Media Analytics- Track, benchmark and optimize your social media performance
ScheduGram
http://schedugr.am/
Instagram made easy for brands
An easier way to manage Instagram
Scoreboard Social
https://www.scoreboardsocial.com/
Competitive Social Media Analytics
Competitive Social Media Analytics
Sendible
http://sendible.com/
Social Media Management, Monitoring & Analytics Tools
Organize, Prioritize & Stay Engaged On Social Media
Shoutlet
http://www.shoutlet.com/
Enterprise Social Relationship Platform | Build Social Relationships That Build Business
Build Social Relationships That Build Business
Simply Measured
http://simplymeasured.com/
Easy Social Media Analytics & Measurement
Social Media Analytics Designed for Serious Marketers
Sniply
http://snip.ly/
Social Media Conversion
Share Content. Drive Traffic.
Socedo
http://www.socedo.com/
Get qualified social leads every day
Social Media Prospecting, Made Easy
Social Integration
http://www.socialintegration.com/
Social Media and Reputation Management Simplified
Social Media and Reputation Management Simplified
Socialbakers
http://www.socialbakers.com/
Social Media Marketing, Statistics & Monitoring Tools
Smarter Social Marketing Starts Here.
SocialBro
http://www.socialbro.com/
The #1 marketing platform for Twitter
Analyze, engage and monetize your Twitter audience
SocialChorus
http://www.socialchorus.com/
Enterprise Advocate Marketing Solution for Employees & Ambassadors
Make Consuming and Sharing Company Content Easy, Rewarding and Safe for Every Employee
SocialClout
http://www.socialclout.com/
Social Media Monitoring Tool, Analytics Software, Lead Generation Solution
Your Gateway to the Social Media
SocialFlow
http://www.socialflow.com/
Data-Driven Social Media Management, Marketing &PublisingSocialFlow
How do you capture their attention?
Socialmetrix
http://socialmetrix.com/
Social Media Analytics
Discover your audience and their feelings
SocialMotus
http://www.socialmotus.com/
Social Media Management Software Social Monitoring Tool for Facebook Twitter
Social Media Management and Monitoring Tools for Business
SocialRank
https://www.socialrank.com/
SocialRank
Find & Analyze Your Followers
Socialtyze
http://socialtyze.com/
Social brilliance powered by beautiful data
Social Media Storytellers
SocialVolt
http://www.socialvolt.com/
Social Media Management Software
Get your social media game on.
Socialware
http://socialware.com/
Trust Social.
Advanced content recommendation & engagement capability.
Sociota
https://www.sociota.net/
Social Media DashBoard
The All New Sociota – Toolkit for Highly Successful Social Media Campaigns
Spredfast
https://www.spredfast.com/
Social Media Management | Enterprise Marketing Platform
Marketing at the Speed of Life
Sprinklr
https://www.sprinklr.com/
Social Media Management: Social Media Analytics & Strategy
The Most Complete Social Software Platform In The World
Sprout Social
http://sproutsocial.com/
Social Media Management Software
A Management & Engagement Platform for Social Business
StatSocial
http://www.statsocial.com/
Understand and target your social audience
Understand and target your social audience
StoryStream
http://storystream.it/
Content Curation Tool & Social Media Aggregator
Bring together the best customer, fan and owned content to fuel your brand story
Syncapse
http://www.syncapse.com/
Smarter Marketing Enabled by Social Intelligence
Social Intelligence that enables smarter marketing
Synthesio
http://synthesio.com/corporate/en#home
Social Media Monitoring and Engagement
Social Intelligence through Customer Lifecycle
Sysomos
http://www.sysomos.com/
Social Media Monitoring and Analytics Tools
Harnessing the power of social intelligence
Tagboard
https://tagboard.com/
Tagboard
Search any #hashtag
Tailwind
http://www.tailwindapp.com/
Pinterest Management, Marketing and Analytics
Smarter Pinterest Marketing
Talkwalker
http://www.talkwalker.com/en/social-media-analytics-search/
Powerful Social Media Analytics for Brands
Powerful Social Media Analytics for Brands
Thunderclap
https://www.thunderclap.it/
Thunderclap
Thunderclap amplifies your message with the power of the crowd
Tint
https://www.tintup.com/
Display Any Social Feeds Anywhere
Display any social feeds for … (use case slides in and out — campaigns, events, in-store screens, etc)
Topsy
http://topsy.com/
Twitter Search, Monitoring, & Analytics
Search and Analyze the Social Web.
TrackMaven
http://trackmaven.com/
Competitive Intelligence for Digital Marketers
Competitive Intelligence for Digital Marketers
Trackur
http://www.trackur.com/
Social Media Monitoring Tools & Sentiment Analysis Software
Simple, Fast, & Affordable Social Media Monitoring
Tracx
http://www.tracx.com/
Unified Social Media for the Enterprise
The social enterprise runs on Tracx- the next generation enterprise social platform.
Tradable Bits
https://tradablebits.com/
Social Media Marketing & Content Aggregation for Enterprises
Realize Your Social Media Value
TrendSpottr
http://trendspottr.com/welcome.php
Welcome to TrendSpottr
Transforming Social Media Noise Intro Actionable Early Signals
TwineSocial
http://www.twinesocial.com/
Build Social Media Hubs for Brands and Agencies
Social Media Displays for Brands and Agencies
Two 42 Solutions
two42solutions.com/
Two 42 Solutions
Public Opinion Research & Analytics for Companies, Political Campaigns, and Public Policy Initiatives.
Unified
http://www.unifiedsocial.com/#~p1i7FINBbmijEN
Social Media Insights, Content, & Advertising
Smart Social for Smart Marketers
Unmetric
https://www.unmetric.com/
Social Media Analytics from Unmetric
The only social media intelligence platform focused on brands. Everything else is just numbers.
ViralHeat
https://www.viralheat.com/
Enterprise Social Media Marketing and Analytics
Social monitoring, analytics, and content marketing in a single intuitive interface
Viraltag
https://www.viraltag.com
Pinterest Marketing and Management Tool for Brands, Businesses and Bloggers
Marketing Platform for Visual Content
Walls.io
https://walls.io/
Walls.io
Your hashtags unleashed. Collect and present Content from 10+ Social Platforms.
Wayin
http://wayin.com/
Social Media Intelligence and Visualizations
Wayin is a social intelligence and visualization company that integrates social content into new experiences for consumers and delivers greater value and control for brands
WeLink
https://welink.com/
Location based Social Media Monitoring and Engagement Platform
WeLink is the most powerful location based Social Media Monitoring and Engagement Platform