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The House of Commons Science and Technology Committee report has issued a stark warning that the UK is facing a digital skills ‘crisis’ and that more needs to be done to address the knowledge gap. Their research found that over 12 million UK adults...

Course Code : BRL– 003 Course Title : Retail Management Perspectives & Communication Assignment Code : BRL–003/TMA/2014-15 Coverage : All Blocks Maximum Marks: 100 Attempt all the questions (A) Short Type Questions 1. Explain Henry Fayol’s principles...

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken...

The role of data scientists is on the rise in almost every industry, from marketing to medicine to finance. As of March 2015, there were more than 60,000 job postings for data scientist roles on LinkedIn, and ‘data scientist’ was named the ‘sexiest job...

Digital may be the fastest growing channel, with spend on digital marketing set to consume around 50% of total advertising budgets in the UK, but how much of that investment is reaching the right audience? With up to 35% of all web activity fraudulent...