The House of Commons Science and Technology Committee report has issued a stark warning that the UK is facing a digital skills ‘crisis’ and that more needs to be done to address the knowledge gap.
Their research found that over 12 million UK adults did not possess basic digital skills – with 5.4 million never having accessed the internet at all. The report also suggested that the UK will need almost another three-quarters of a million workers with digital skills by 2017. These skills are not limited to digital marketing, however; the committee suggests that 90% of all jobs now require some form of digital skills.
The Science and Technology Committee chair, Nicola Blackwood said: “The UK leads Europe on tech, but we need to take concerted action to avoid falling behind. We need to make sure tomorrow’s workforce is leaving school or university with the digital skills that employers need.”
With such a need for digital skills, now is the time to enhance your digital marketing knowledge. Get ahead in your career with a variety of courses and qualifications from The Oxford College of Marketing. Digital marketing is now a fundamental part of any marketing strategy and our qualifications will ensure you are equipped to make the most of the new business opportunities presented by developing technology.
Our digital marketing courses are designed for those who may be new to digital or those who are simply looking to enhance their knowledge of best practice.
CIM Digital Marketing Qualifications and Courses
The CIM offer a variety of digital specific modules, which can be studied as a stand-alone bite-sized course or as part of a wider CIM qualification. Students can also create their own pathway, studying digital across all levels.
Digital Marketing Essentials is a level three course (equivalent to an A-level) and is great for those looking for an introduction to digital marketing and the key communication and content tools used.
While, Digital Marketing focuses on how effective digital marketing mixes can be created and measured within the dynamic digital marketing environment. This award is ideal for those who may have been working in marketing for a short period of time.
Finally, Digital Strategy is a level 6 award that looks at developing strategic digital marketing initiatives as part of a wider marketing planning framework. This course is designed for marketing managers who want to understand how digital can support the wider strategic marketing plan.
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UCI Postgraduate Digital Marketing Qualifications
Our postgraduate digital marketing qualifications from the University of California offer students the ability to study digital marketing tools and practices in more detail and at postgraduate level (7). These highly practical courses enable students to learn how to integrate digital tactics and strategies with traditional marketing tools, focusing on key areas such as search marketing, social media, analytics, email marketing and mobile marketing.
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CAM Digital Marketing Qualifications
Our digital courses from the CAM foundation provide students with the opportunity to learn practical digital marketing skills that can then be directly applied to key campaigns and plans. The level 4 modules and courses enable students to develop an in-depth understanding of key digital tools and techniques – and how these can be successfully applied within organisations. Such courses are ideal for those who have been working in marketing for a short period of time, or who want to get up to speed on the latest digital tools and techniques.
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Digital Marketing Short Courses
Our short online courses in digital marketing are ideal for individuals who wish to upskill or refresh their best practice knowledge. The interactive courses are delivered through a variety of platforms from the comfort of your home, covering topics such as analytics, email marketing, digital marketing planning and affiliate marketing.
All courses offer the opportunity to accumulate Continuing Professional Development (CPD) hours and courses start from only £99.
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Information from the BBC
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