Lens.academy

In this week’s Week in Review: Mediaset nears close of Vivendi deal, Verizon acquires Volicom and Integral Ad Science launches video viewability targeting. To receive a weekly summary of industry news and other VAN interviews and videos, sign up to the...

“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner...

Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising, and the 4A’s, the leading trade association of the advertising agency business, have decided to team up. The partnership will offer 4A’s members exclusive...

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE THE RIGHT AUDIENCE Every Day, Every Night Viewers make us their destination 7 nights a week. 98% of our C3 viewing takes place on the night that we serve your ads. Scripps Networks. LIFE LIVES...

As an English major, I find numbers terrifying. In college, I skipped more than half of the classes for my required math course—not because I was some sort of badass, but because learning the ins and outs of concepts like “correlation coefficient” and...