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Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is helping marketing reach the right people...

Big data is no longer just a buzzword. In EMEA we’ve seen changes in how IT views big data.  The emphasis is no longer on just understanding big data technologies.  Businesses want to learn about new projects and most importantly, how organisations are...

Featured story Progress CMO says marketing runs through her veins as she follows in her Mom's footsteps Dec 2, 2016 by Amy Gesenhues Get to Know: Progress CMO Melissa Puls From Marketing Land [Reminder] Live webcast: Social Media Marketing 3.0 ...

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too...

It’s hard to talk about "conversational commerce"—a concept coined by Uber's Chris Messina to describe the future of messaging apps—without mentioning chatbots. Chatbots are essentially programs pretending to be people that you can interact with through...