Featured story
Progress CMO says marketing runs through her veins as she follows in her Mom's footsteps
Dec 2, 2016 by Amy Gesenhues
Get to Know: Progress CMO Melissa Puls
From Marketing Land
[Reminder] Live webcast: Social Media Marketing 3.0
Dec 2, 2016 by Digital Marketing Depot
Best Practices for Ramping Up Social ROI
Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
Dec 2, 2016 by Amy Gesenhues
With just over two months to go before next year's Super Bowl, brands are releasing their plans for the big game.
Consumer citations are the future of local SEO
Dec 2, 2016 by Julian Connors
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Dec 2, 2016 by Peter Isaacson
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
Branch branches out, offering deep links to apps from dynamic remarketing ads
Dec 2, 2016 by Barry Levine
The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.
Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers
Dec 2, 2016 by Barry Levine
Company says it's the "first grocery brand loyalty app powered by receipt scanning tech."
6 battles your content must fight and how to equip it for victory
Dec 2, 2016 by Stoney deGeyter
Attracting eyeballs isn't enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.
Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
Dec 2, 2016 by Greg Sterling
Social media ranked by survey respondents as a top 3 source for new customers.
The future of digital advertising creativity and how to get ready
Dec 2, 2016 by Peter Minnium
What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
Online Marketing News From Around The Web
Analytics
Facebook Analytics for Apps Adds Time Zones, Hourly Charts, www.adweek.com
Key Customer Metrics You Need to be Tracking, blog.kissmetrics.com
The 3 Types of Social Media Metrics that Matter to You, simplymeasured.com
Business Issues
A Key Apple Health Technology Executive Has Left the Company, www.bloomberg.com
Facebook invests $20M to catalyze affordable housing development in Menlo Park, techcrunch.com
Twitter acquires Yes, Inc. to better connect people around events (and get a product lead), venturebeat.com
Twitter changes product head for third time in a year, www.reuters.com
Content Marketing
36 Case Studies That'll Help You Understand Content Marketing ROI, contently.com
How to Sell Content Strategy to Your Boss, www.portent.com
Why Freelance Content Writers Aren't Getting the Results You Want, contentmarketinginstitute.com
Copywriting, Design & Usability
WordPress Will Only Recommend Hosting Companies Offering SSL by Default in 2017, wptavern.com
Domaining
The most surprising new TLDs so far, domainnamewire.com
Top 1000 of most popular .com domain names listed as "offer/counter offer" on Godaddy, blog.goldnames.com
E-Commerce
Ecommerce Expert Panel: Tips and Advice for How to Sell More During the Holiday Season, smallbiztrends.com
How Do Your Merchant Operations Metrics Measure Up?, multichannelmerchant.com
Kill E-Commerce Conversions with These 7 Mistakes, www.semrush.com
Report: Amazon wins Cyber Monday sales crown, but falls shy of Prime Day totals, www.retaildive.com
Squarespace now lets merchants accept PayPal payments in their online stores, venturebeat.com
The big mobile commerce opportunity in rural areas of Asia Pacific, www.internetretailer.com
Email Marketing
50 Ways to Grow Your Email List, smallbiztrends.com
Holiday Email Report: Cyber Week Recap, movableink.com