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This post is by Lara Sinclair, head of content for Marketing Performance company Simple. She is a former marketing writer for The Australian, a contributor to The Wall Street Journal and Mad.co.uk. It’s been more than five years since brands first started...

User personas are often talked about in marketing and product design, but they’re almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas...

As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. The days of marketers relying...

Posted by Jonathon Colman Let's start by level-setting expectations right away: this post has very little to do with actual SEO implementation. You won’t find any performance tips, analytics hacks, or war stories with technological terrors and the people...

Effective content marketing requires you to keep up a constant pace and pipeline. One of the biggest challenges facing marketers is how to produce enough content on a consistent schedule across multiple channels. We get it – your plate is full. How...