Effective content marketing requires you to keep up a constant pace and pipeline. One of the biggest challenges facing marketers is how to produce enough content on a consistent schedule across multiple channels.
We get it – your plate is full. How do you make time in the day for planning ahead while simultaneously executing your plan? And how do you keep coming up with ideas that are relevant, timely and useful for your audience?
This year’s Content Marketing Conference workshops can help. They offer concrete tips for generating content ideas and producing content that works at scale and over time.
We’re offering four interactive 4-hour workshops and attendees with an all-access or workshop-only pass can select two.
In case you missed it, here’s an overview of workshop 1 and 2:
Content Marketing Intensified with Arnie Kuenn: How to leverage content marketing to grow your business
Writing Without Bullshit with Josh Bernoff: How to create meaning and action with bold, powerful writing
Workshop 3: Agile Marketing
A Journey Through Your First Agile Marketing Effort
If you’ve spent any time around software developers, you’ve heard of agile development. It’s an iterative approach that incorporates quick tests, frequent experiments, collaboration and on-going feedback, and the ability to react to changing conditions.
Agile marketing is an approach to marketing that takes its inspiration from agile software development. It has appeared on many marketers’ radars as an attempt to improve their team’s speed and responsiveness.
There’s a lot to be gained by adopting agile practices in your marketing department. The power of agile is in planning effectively, and putting that planning into action.
This workshop is an introduction to agile techniques. It features hands-on exercises to help you get comfortable with agile methodologies and learn how you can apply them.
In this workshop, you’ll learn:
What it means for a marketing team to be agile
How to plan, review and complete content elements within the agile process
How agile teams collect, manage, and analyze their data so they can create content that resonates with their audiences
How you can apply these practices to your team with hands-on activities
Register for this workshop to find out how marketing teams have employed sophisticated agile techniques to deploy content that works at scale and over time, and how you can repeat the process.
About the Instructors
Andrea Fryrear
Content Marketer and Agile Marketing Evangelist, SurveyGizmo
Author, Agile Marketing Styles
Andrea is a self-confessed content marketing nerd, fervent agile marketing evangelist, and Certified Scrum Master and Certified Scrum Product Owner. She’s a firm believer in Agile’s potential to help support her fellow content marketers with the long-term production of stellar content. You can find her detailed coverage of all things content and agile over at MarketerGizmo.com, which she edits and manages. Andrea is also the author of Agile Marketing Styles: Your Guide to Finding the Right Agile Approach For Your Marketing Team.
Jeff Julian
Chief Marketing Officer, AJi
Author, Agile Marketing: Building Endurance for your Content Marketing Teams
Jeff is the Chief Marketing Officer for AJi, a digital agency based in Kansas City. Jeff has been helping companies, such as Microsoft, develop content strategies since his launch of one of the largest blogging communities, Geekswithblogs.net. Jeff is the author of Agile Marketing: Building Endurance for your Content Marketing Teams.
Workshop 4: The Art of Business Storytelling
How to Create Great Storytelling Content
Consistently generating fresh ideas for your content is a challenge for every marketer, especially given the demands of content marketing. That’s where Improv comedy comes in. It’s not about trying to be funny – it’s about having fun and seeing things in new, creative ways.
Improvisers create new and entertaining stories on the fly each time they are on stage. Using a few core techniques from improv, you, too, can uncover fresh ideas for content marketing and have fun doing it. Join this lively session to learn how to use improv comedy principles to create more engaging, fresh and fun marketing content.
In this high energy, interactive session, you’ll discover:
Fun approaches you can use anytime to generate new ideas
How to flex your creativity muscles and get unstuck
Fresh content ideas that you can use right away
Register for this engaging workshop to get practical solutions to your greatest content creation challenges. Learn what makes a great storytelling strategy, how to make the case for business storytelling to your boss, and the steps to develop visually captivating stories.
About the Instructor
Kathy Klotz-Guest MA, MBA
Storyteller, Creative Facilitator, Speaker, and Improviser
Founder, KeepingItHuman
Kathy is a business storyteller and speaker. Founder of Keeping it Human, she helps organizations turn jargon-monoxide into compelling stories that move people to action. Kathy is also a comic improviser and writer who performs regularly. She is the author of two books on humor, content, and storytelling (The Executive’s Bedtime Guide series) and is the co-author of an upcoming book on the future of business storytelling.
Get Out Of The Silo at CMC16
These workshops are a great opportunity to meet with other marketing pros face-to-face and discuss the trends, tools, and tactics that are important right now. You can explore these topics and more at Content Marketing Conference. Register today for CMC16 with an all-access or workshop-only pass and attend one or both of these interactive workshops.
Byron White is one of the original content marketing revolutionaries, Chair of Content Marketing Conference, author of “The Content Marketing Roadmap” and “103 Content Marketing Tools”, and Founder of 5 successful startups including WriterAccess.