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10/11/2016 Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing...

Best of B2B Marketing Zone December 13, 2013 GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, DECEMBER 13, 2013 10 Maxims of Successful Blogging: Infographic Edition 'My post on the 10 Maxims of Successful Blogging has become one of the most popular...

What really happens in the customer’s world, when someone considers buying a product or service? And what could a business do with that knowledge? Much depends on how you see the process. Businesses have used a number of metaphors to describe the stages...

The US Adobe Summit has come and gone, and it’s left us with a lot of interesting discussion to unpack. This week, I thought it would be worthwhile to hit on the key points of my presentation for the Summit—specifically, the way we look at...

A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person...