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Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in. Ion Interactive cofounder and CTO Scott Brinker dove into the...

Written by: Klaudia Tirico Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such...

PALO ALTO, May 13, 2014 (ADOTAS) — Trapit, the application to discover and deliver relevant content to the right audience, today announced significant enhancements of its commercial service for authentic storytelling. Built for the needs of marketers...

When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity...

In my role as the head of the customer success program here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? A recent post on the BuzzSumo blog argued that the future of content...