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Machinima is looking to expand its presence to beyond just Youtube this week as it partners with Twitch.tv and their vastly successful/growing livestream platform; checking the machinima twitch stats, they have made strong headway today into gaining...

A leaked image from the campaign e-mail sent to Machinima partners. NeoGAF The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and...

YouTube can be a wild west for content. Independent creators put out videos as they see fit, and advertisers often don't know anything about the content that will appear with their ads. This environment means YouTube ads make far less money than cable...

Machinima has finally released their application onto Google Play today, after being in the works for quite some time now. Machinima started off as a YouTube channel that would post videos that were made using the assets within a game to make original...

I’m old enough to remember the payola scandals that plagued the music industry for years. Now it seems we have something similar in the highly competitive video game industry with news that Microsoft is paying for positive Xbox One reviews on YouTube...