Machinima is looking to expand its presence to beyond just Youtube this week as it partners with Twitch.tv and their vastly successful/growing livestream platform; checking the machinima twitch stats, they have made strong headway today into gaining a tremendous amount of followers on their initial “official” entrance into Twitch.tv. Machinima is displaying a banner directly on their homepage showcasing the new twitch channel. This will inevidably bring together two of the most largiest game entertainment brands into a platform that was not only designed for livestream, but does it successfully.
Machinima Twitch Stats
Machinima Partners with Twitch:
This unique marriage of content partner and livestream platform is understandably an exciting bit of news as Machinima gears up to battle head on with twitch partners who have already marked their way into the charts. With the upcoming release of PS4 and the Xbox One, Twitch will only get a bigger boost as livecasting from the consoles will be as easy as a few clicks.
This network giant has positioned itself quite well and have been playing with the idea of producing over 100 hours a month of new live programming. Don’t get me wrong, Youtube is powerhouse of a platform to distribute content onto, but Twitch.tv is better at distributing live content where the audience retention can exceed the expectations of quality content providers to this day.
Machinima Twitch Channel
Who Benefits the Most? Machinima or Twitch
This is a mutually beneficial partnership as Machinima will be able to generate and bring in some of its already monstrous fanbase into Twitch to only strengthen the brand further, while Machinima will benefit from Twitch’s livestreaming capabilities. Twitch will receive a new burst of viewers coming from Machinima as well as fresh and quality content. This will also help generate revenue for both parties as Twitch’s turbo program and subscription system is not only growing but quite a successful in the eyes of many content providers on the platform.
What Machinima has to Offer to Twitch:
While only a portion of their content will be streamed live on Twitch, Machinima has gained over 1,000 twitch followers within an hour of their official launch and live status (with countdown) on Twitch.tv. Certain programs like their eSports content and their Live In-House programs will be the forerunners of their new Twitch journey while content creators from their affiliates program will get distributed into the mix, as well. This could lead to a lot of exposure and opportunities for Machinima’s headlining content providers.
Starting today on November 4th, Machinima will begin their annual Call of Duty Ghosts marathon which will last for 7 days and is live 24 hours a day. Twitch has established itself as a successful live-streaming platform and with Machinima bringing quality content to the table: there is no telling what possibilities the future will bring. More information can be found directly from this Twitch Blog Post.