For many website owners, terms of service and privacy policies are the last thing on their minds. Does anyone even read them?
Well, the FTC (Federal Trade Commission) does, and you should, too. Experienced affiliates not only have terms of service and privacy policies, they have good terms and polices. Having accurate terms of service and privacy policies reduces your risk, increases your credibility, and protects your business.
Terms of Service
Terms of service lay the ground rules governing the use of your website. The interaction between a user and a website is a business transaction, even if no money changes hands. By clearly posting terms of service, you can protect yourself against a variety of risks.
Terms of service let the user know how they can and can’t use your website. For example, terms of service should contain rules and restrictions on user-generated content in order to limit your liability for users’ copyright infringement.
Tip: Are you registered under the Digital Millennium Copyright Act?
Terms of service can also contain the full details for any disclosures, disclaimers, or refund or other policies. However, important disclaimers should not be contained solely in your terms of service.
Finally, terms of service can provide you certain advantages in the event you get into a dispute with a user, including limits on your liability and where a lawsuit must be brought.
Patrick Cooper is an internet law attorney at Fraser Stryker PC, LLO in Omaha, Nebraska.
This article appeared in issue 26 of FeedFront Magazine, which was published in April 2014. http://issuu.com/affiliatesummit/docs/feedfront-26