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What do you think of when you hear the words “influencer marketing?” An influencer is someone who has built up the trust and credibility of their audience in such a way that they’ll be more willing to make a purchase based on recommendation alone. We...

Building, growing and sustaining social communities was the theme for a keynote presentation I recently delivered for the Americans for the Arts, National Art Project conference in Portland, Oregon. Nurturing communities to earn the support and develop...

From Ian: DePaul: Fundraiser for Terrorist Welcome, Ben Shapiro Not Welcome The Young Americans for Freedom chapter at DePaul University invited Christina Hoff Sommers and Ben Shapiro to speak on campus. At some point, the administration decided not...

Whenever something is not well understood, there tends to be a lot of misinformation about it. Influencer Marketing is a term that is often used, but not always understood. Here are the three most common myths and why they are inaccurate. While Influencer...

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers...