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CYNOPSISDIGITAL 08.31.16 Good morning. It’s Wednesday August 31, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Augmented and Virtual Reality Hotspots: In interactive AR and VR, hotspots are tappable spots within the experience...

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand experience that has no set end-date, companies are shifting their focus from one-time offerings...

Marketing automation is powerful, effective, and saves a huge amount of time for marketers. Setting funnels based on where people are in the buying cycle provides targeted marketing that addresses the lead’s pain point at that moment in time. However...

The New York Mets today unveiled a number of new entertainment and culinary offerings for the upcoming season during a “New for 2016 at Citi Field” media event. The Mets open their home schedule Friday, April 8 vs. the Philadelphia Phillies at 1:10 p...

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