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If you’re doing email marketing, you know that there’s no shortage of email marketing best practices out there to help you become a better marketer. From figuring out what to write in your emails to deciding when and how often to send, these best practices...

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Smart marketers use email list segmentation to drastically improve the effectiveness of their email marketing campaigns. In this guide, we’ll...

Because of all the happenings in social media today, emails are often overlooked.  But this should not be the case since emails are one of the most effective ways to connect personally to customers. This brought way to business email marketing. McKinsey...

It’s not enough to just create an email and send it out in bulk to your entire contacts list. Email marketing engagement is key to finding a worthwhile Return on Investment (ROI). You may be asking: “What is considered essential for engagement?” These...

In physics, tools are machines we use to make work simpler. In business, we use marketing tools to simplify processes, and most importantly, get positive results. Here are the tools that should make marketing life easier for you. Digital and Social...